Adam Bell

Owned product vision and execution for end-to-end car finance workflows, generating over £2M YoY incremental commission revenue. Led an industry-first OEM digital purchasing rollout with BYD and delivered a +12% conversion uplift through an integrated pre-approval journey.

Directed portfolio roadmap spanning B2C student marketplace and B2B SaaS integration APIs, driving 200% YoY revenue growth and international expansion. Led continuous discovery with accommodation operators and enterprise partners, and orchestrated a full CRM migration to streamline operations.

Established company-wide product discovery and delivery frameworks, translating founder vision into measurable goals. Managed Stripe integration and deployed product telemetry across Mixpanel, Metabase, and SQL to improve retention and reporting.

Led the online account customer area, collaborating in agile squads to translate complex lending criteria into self-serve digital decision journeys. Ran collaborative technical discovery and hackdays with platform providers like Twilio to prototype automated communication workflows.

Owned CRM channel strategy, achieving record revenue through continuous funnel experimentation and lifecycle automation. Leveraged SQL Server and Kibana to identify customer drop-off and executed structured A/B tests with Optimizely.

Executed CRM campaigns to support customer retention and engagement.

Executed email marketing campaigns to drive customer engagement and sales.

Executed email marketing campaigns to drive customer engagement and sales.

Completed an Introduction to SQL training course, which led to daily use of SQL at Housemates and Zuto.

Grade: 2:2

Graduated with a Bachelor of Arts in Sports Marketing and Public Relations, achieving a 2:2 honours.