At Buhler Group Ltd, I own product portfolio strategy and lifecycle management for optical sorting and digital strategies. I turn market, customer, competitor, and technology insights into business plans, positioning, and product opportunities.
I lead market-to-market activities from requirements and validation through launch planning and go-to-market execution, working across global markets and teams. I also partner with Engineering, Sales, Marketing, Services, Automation, and Digital on portfolio standardisation and product launches.
Before Buhler Group Ltd, I owned the digital customer experience roadmap and experimentation strategy at Aston Martin Lagonda, improving delivery predictability from about 50% to 95% within two quarters. At Jaguar Land Rover, I delivered a 12% uplift in user engagement through experimentation, and at Ford Motors and Capgemini Pvt Ltd, I used behavioural analysis, dashboards, and Agile delivery to support product decisions and improve outcomes.
