hillary kerich
@hillarykerich
Results-driven sales and business development professional with FMCG expertise.
KenyaWhat I'm looking for
I am a results-driven Sales and Business Development Professional with over 10 years of experience across FMCG, agribusiness, and distribution sectors. I have a proven track record of exceeding sales targets, expanding market share, and building strong client relationships through strategic planning, team leadership, and data-driven market analysis.
Throughout my career I have led sales teams, implemented distribution and inventory improvements, and secured significant revenue gains — including a 30% annual revenue increase and consistent target overachievement. I prioritize customer-centric solutions, performance coaching, and identifying emerging market opportunities to drive scalable growth.
Experience
Work history, roles, and key accomplishments
Sales Representative
Outlook Index Limited
Apr 2022 - Present (3 years 5 months)
Drive direct sales of Kenya Breweries Ltd and UDV products across assigned territories, consistently exceeding monthly targets by ~20% and expanding client portfolio by 15%. Cultivate client relationships and provide inventory and delivery recommendations to improve service levels.
Business Development Manager
Kenya Tomatoes Limited
Jul 2020 - Present (5 years 2 months)
Lead and manage a regional sales team to achieve national growth targets, implemented strategies that increased annual revenue by 30% and onboarded 25+ corporate accounts. Delivered forecasts and market insights to senior management.
Sector Sales Representative
Hasbah Kenya Limited
Dec 2019 - Jun 2020 (6 months)
Delivered assigned sales volume and maintained 100% on-time delivery across routes while reducing stock-outs by 20% and improving customer satisfaction through proactive support and merchandising.
Sales Representative
Twiga Foods Limited
Mar 2018 - Sep 2019 (1 year 6 months)
Achieved daily and monthly sales targets, expanded vendor network by 20%, and acted as liaison between vendors and internal teams to improve product availability and reduce complaints by 25%.
Sales & Marketing Executive
Sun Blest Bakeries
Aug 2011 - Aug 2014 (3 years)
Maintained and developed customer relationships, increased sales volumes (up to 75% on key routes), and provided quotations and market intelligence to support regional growth.
Education
Degrees, certifications, and relevant coursework
MUMakerere University
Bachelor of Agribusiness Management, Agribusiness Management
2007 - 2010
Completed a Bachelor of Agribusiness Management degree focusing on agribusiness principles and management from 2007 to 2010.
Mbale Secondary School
Uganda Advanced Certificate of Secondary Education, Secondary Education
2005 - 2006
Completed secondary education with three principal passes in 2005–2006.
Cheptenye Secondary School
Kenya Certificate of Secondary Education, Secondary Education
2000 - 2003
Grade: B Plain
Activities and societies: Assistant Chairman, Young Farmers Club; Class Monitor
Completed Kenya Certificate of Secondary Education (Grade B plain) between 2000 and 2003.
Tilolwet Primary School
Kenya Certificate of Primary Education, Primary Education
1990 - 1999
Grade: 457/700
Completed primary education with a Kenya Certificate of Primary Education score of 457/700.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Job categories
Skills
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