Abiola Olowoyo

Drove growth marketing strategy across three portfolio brands, aligning digital execution with acquisition and retention goals. Designed targeted lead outreach campaigns and owned multi-brand content strategy.

Led end-to-end digital strategy for clients across real estate, fitness, and FMCG sectors, covering campaign planning, budget allocation, analytics, and optimization.

Designed and executed multi-channel digital campaigns that increased client ROI by 40%. Managed paid media and sales funnels, and conducted analytics reviews to optimize performance.

Maintained reports to monitor digital services ensuring compliance with OLAs and SLAs. Collaborated with QA teams to design reports and present findings to stakeholders.

Analyzed and reported on IT service desk performance metrics using Excel, identifying trends and areas for improvement. Developed custom dashboards to visualize KPIs.

Optimized ad creative and audience targeting for the fitness industry, improving lead quality and reducing cost-per-acquisition by 15%.

Created brand-aligned visual and video content to establish a consistent social presence. Managed client communications and built a growth strategy leading to referrals.

Managed Meta and Google Ads campaigns for luxury real estate projects, optimizing ad spend and creative variations to improve cost-per-lead by 30%.

Developed and managed content calendars that grew audience engagement by 150%. Created video campaigns and storytelling strategies to strengthen community loyalty.

Pursued studies in International Marketing, gaining knowledge in global marketing strategies and business administration.

Earned a Higher National Diploma in Electrical and Electronics Engineering with a focus on Telecommunications.