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Abigael Noonan

@abigaelnoonan

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I drive SaaS customer growth through AI-powered lifecycle and demand generation marketing.

United States

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At Verizon Connect, I lead customer marketing strategies that increase product adoption, feature usage, loyalty, and business growth.

I've operationalized AI-driven lifecycle marketing that generated more than $66K in MRR within six months and retained $102K in revenue over three months through personalized renewal and retention experiences.

I previously managed an $8M global demand generation budget and led expansion, upsell, and demand generation programs responsible for 70% of total business revenue. I've also delivered integrated webinars, advertising, product launches, and scalable campaign frameworks that generated thousands of leads.

Earlier at Oshkosh Corporation, I led global social and digital initiatives, including its 100-year anniversary campaign, grew Facebook followers 333%, and helped strengthen employee engagement and corporate reputation.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Verizon Connect

Dec 2023 - Present (2 years 10 months)

Leads customer marketing strategies to drive product adoption and growth. Operationalized AI data marketing strategies, resulting in $66k MRR growth and $102k in retained revenue.

AI Data Driven Marketing Customer Lifecycle Cross functional Leadership Team Management

Marketing Manager

Verizon Connect

Nov 2022 - Dec 2023 (1 year 1 month)

Managed an $8M global demand generation budget and led global expansion, upsell, and demand generation programs driving 70% of total business revenue. Executed integrated marketing campaigns and developed scalable frameworks.

Demand Generation Budget Management Integrated Marketing Webinars Advertising Product Launch Project Management

Marketing Coordinator

Verizon Connect

Oct 2017 - Nov 2022 (5 years 1 month)

Directed content strategy and digital marketing, increasing organic traffic and engagement. Built agency and partner relationships and led the creation of the webinar program generating hundreds of leads quarterly.

Content Strategy Digital Marketing Email Marketing Reputation Management Webinars Agency Management

Marketing Representative

Oshkosh Corporation

Jun 2015 - Sep 2017 (2 years 3 months)

Led global social media strategy and digital presence, including a 100-year anniversary campaign reaching 100K+ people. Increased Facebook followers by 333% and launched Twitter with sustained impressions.

Social Media Strategy Digital Marketing Brand Growth Employee Engagement Corporate Communications