abhay sharma

Building an independent venture connecting consumer insight with brand strategy, offer design, marketing, web/e-commerce, content direction, pricing, and digital operations. Using AI as an execution multiplier while keeping strategy and creative judgment human-led.

Turned an initial website assignment into broader brand and business advisory across customer journeys, product positioning, pricing, merchandising, B2B/B2C opportunities, and launch decisions. Built the live e-commerce experience using Shopify and a custom Next.js/React/TypeScript/Tailwind frontend.

Cold-approached the retailer, demonstrated prior work, built a tailored demo, and converted the prospect into a paid engagement within about one week. Developed positioning, trust-led customer journeys, and online/offline conversion paths for buyers seeking premium refurbished smartphones.

Coordinated project-based teams of 2-3 analysts/recruiters, supporting allocation, timelines, respondent quality, client updates, and delivery.

Promoted to Senior Market Research Analyst, continuing to deliver research projects and support team coordination.

Delivered 70+ international online B2B/B2C research projects, recruiting and coordinating 1,000+ participants across various study types. Promoted to Team Lead in April 2023, coordinating project-based teams and ensuring quality delivery.

Owned selected projects end to end, including client acquisition, scoping, pricing, recruitment, scheduling, incentives, timelines, communication, payments, and delivery. Independently delivered an Australia & New Zealand fleet-management study.

Completed a 6-month marketing cohort covering brand hackathon, GTM, funnels, SaaS/PaaS, and startup finance.

Pursued a Bachelor of Computer Applications, gaining foundational knowledge in computer applications and management.

Completed Class XII under the CBSE curriculum.