Abhay P

I'm a Brand Marketing Leader with 10+ years of experience building scalable brand narratives and go-to-market strategy for consumer-first businesses, grounded in rigorous primary research and structured insight synthesis. I thrive on high ownership, am comfortable working in ambiguity, and bring strong consumer intuition to every brand and growth challenge I take on.

I'm currently a Brand Manager at Livspace, where I lead consumer research initiatives such as a 415-household primary study in Hyderabad that validated key hypotheses on trust-transfer and funnel drop-off, contribute fieldwork and synthesis to the All-Things-Home retail research program, and support go-to-market planning for the Large Kitchen Appliances launch across 60 SKUs. I also draft category strategy for Lights & Surfaces and support Furniture Category and AoV research alongside Sales and Design teams.

Before Livspace, I spent time as an independent Brand & Growth Strategy Consultant, helping early- and growth-stage B2C businesses in edtech and healthcare sharpen their GTM strategy and digital execution, improving CAC efficiency by 20% while preserving brand consistency. At Cuemath, as Senior Manager of Brand Marketing, I scaled inbound leads 10x through integrated ATL, digital, influencer, and lifecycle campaigns, defined positioning for Cuemath Plus that improved funnel conversion by 12%, and led global consumer research spanning 1,000+ respondents to reframe international GTM strategy.

Earlier in my career, I managed brand marketing for South India at Landmark Group's Easybuy, growing brand visibility by 25% and leading the launch of their India website. At Arvind Fashions, I conceptualised the "Fashion is Unlimited" campaign, including the brand's first TVC, and built a 1,500-member consumer insights panel. At Centre of Gravity Consulting, I developed long-term brand and communication frameworks for FMCG clients like Asian Paints and CEAT, including a 5,000-sample behavioural study for CEAT that directly shaped product communication and packaging decisions.

What ties my career together is the belief that great brand work sits at the intersection of research rigor and hands-on execution. I diagnose root causes and behavioural drivers across customer segments, synthesise fragmented data into decision-ready patterns, and build internal alignment across brand, sales, and category teams — while also setting the cadence, workflows, and evaluation frameworks that turn that thinking into day-to-day delivery. I hold an MBA from Symbiosis International University, and my core interests lie in primary research (IDIs/FGDs), GTM and category strategy, brand storytelling, consumer segmentation, campaign ROI, and cross-functional leadership.