hina kataria

I’m a brand strategist and qualitative researcher with 20+ years translating consumer and cultural insight into brand strategy for global brands including Nike, PepsiCo, IKEA, Diageo, and Reckitt. I bring SOAS-trained social anthropology depth, paired with VP-level agency strategy leadership.

Across my independent work and agency roles, I lead end-to-end brand strategy and consumer research—shaping positioning, audience research, and go-to-market/launch thinking. I develop strategic frameworks and pitch presentations that translate research into commercially and socially relevant partnerships.

Most recently, I’ve supported global founders and senior stakeholders remotely, including market research and strategic partnership planning for accounts such as Sabrini Foods, Aqualogica, Reckitt, Diageo brands (via Virtue Vice Media APAC), and new art-and-culture initiative work with Zomato’s co-founder. Previously, as VP Strategy & Planning at Dentsu Creative India, I managed research and strategic partnership management for clients including Subway, IKEA, Brookfield Properties, Hindustan Times, Hamdard, and Catch, while leading new business pitches that secured key accounts.

My career also spans Strategy & Planning leadership at AutumnGrey, JWT, Mullen Lowe Lintas, and Wieden + Kennedy—leading integrated communication frameworks, brand narratives, and campaign strategy anchored in qualitative and ethnographic research. I’m now seeking a fully remote senior strategy or consumer-insights role.