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vidisha gune

@vidishagune

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I turn consumer, cultural, and marketing intelligence into growth strategies for global FMCG and automotive brands.

India

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What I'm looking for

I'm looking to lead consumer intelligence and marketing strategy work that turns cultural, brand, and performance signals into stronger communications, growth opportunities, and measurable business impact.

At Accenture, I lead 10+ insights and analytics specialists delivering consumer intelligence, marketing analytics, and strategic recommendations for global automotive and FMCG brands. I've helped establish a digital analytics operating model that scaled from roughly 10 resources to 100+ specialists in eight months.

I've supported Jaguar's global rebrand with consumer and cultural intelligence, helping identify discourse drivers and contributing to a 20-point sentiment improvement. Across Interactive Avenues, Mindshare, Ipsos, Nielsen, and AdFactors PR, I've translated research, campaign performance, and market signals into stronger communication, brand, and growth strategies.

Experience

Work history, roles, and key accomplishments

Current

Associate Manager - Consumer & Marketing Insights

Current

Accenture

Jun 2021 - Present (5 years 3 months)

Leading a team of 10+ insights and analytics specialists delivering consumer intelligence and marketing analytics for global clients. Developed insight frameworks and governance structures to operationalize analytics functions, and delivered executive-level reports to support strategic decisions.

Consumer Research Marketing Analytics Brand Strategy Stakeholder Management Team Leadership Insight Framework Governance Knowledge transfer Executive Reporting

Senior Manager - Marketing Analytics

Interactive Avenues

Apr 2020 - Jun 2021 (1 year 2 months)

Led a team of 6 analysts managing an integrated marketing analytics command centre for a leading Indian conglomerate. Expanded measurement to include website performance and integrated marketing effectiveness, delivering strategic reports to senior stakeholders.

Marketing Analytics Team Leadership Digital Measurement Reporting strategic analysis

Manager - Strategy & Insights (Digital)

Mindshare

Aug 2017 - Apr 2020 (2 years 8 months)

Partnered with FMCG and automotive brands on campaign evaluation, audience understanding, and digital marketing strategy. Delivered insights that contributed to a 60% lift in brand awareness for a global FMCG brand.

Audience Insights Competitive Intelligence Digital Strategy

Research Analyst

Ipsos Research

Jan 2017 - Mar 2017 (2 months)

Managed research projects from planning to analysis, delivering actionable marketing insights. Presented consumer behavior trends to stakeholders, enhancing audience segmentation strategies.

Research Management Consumer Insights Data Analysis Management Presentations

Senior Project Developer - Consumer Research

Nielsen

Jan 2015 - Dec 2016 (1 year 11 months)

Led pre-field research for FMCG clients, focusing on concept testing and messaging. Designed client-specific questionnaires and ensured high-quality data collection.

Consumer Research Concept Tests Questionnaire Design Data Collection

Associate Account Executive

AdFactors PR

May 2014 - Dec 2014 (7 months)

Contributed to integrated campaigns involving PR, events, and offline marketing. Supported digital PR campaigns, laying a foundation in digital channel strategies.

PR Event Marketing Digital Campaigns