Open to opportunities

Rahul Upadhyay

@rahulupadhyayindia

Marketing Leader | Brand Strategy, GTM & Demand Generation | Growth & Revenue Marketing | Helping Good Companies Perform Great

India

Message

What I'm looking for

I'm looking to lead brand, growth, GTM, and demand-generation work where I can build scalable marketing systems, partner closely with sales and product teams, and drive measurable revenue outcomes.

I’m a marketing and branding professional who enjoys turning ideas, businesses, and products into brands people understand, remember, and choose.

My work sits at the intersection of brand strategy, marketing strategy, growth, go-to-market, demand generation, and creative thinking. I enjoy looking at the bigger picture - understanding the business, the customer, the market, and then building marketing systems that bring them together.

Over the years, I’ve worked across real estate, hospitality, and consumer-facing businesses, giving me experience across both strategic and executional sides of marketing.

From positioning and brand building to digital campaigns, performance marketing, content, websites, CRM, launches, and integrated campaigns, I like being involved in the entire marketing journey.

I’m particularly interested in solving the questions behind marketing:
What should the brand stand for? Who are we trying to reach? Why should they care? What is the right way to reach them? And how do we turn attention into meaningful business outcomes?

I enjoy working with ambitious teams, building things from the ground up, bringing structure to marketing functions, and connecting creativity with commercial thinking.

Currently exploring opportunities across Marketing Leadership, Brand, Growth, GTM, Demand Generation, and Revenue Marketing where I can contribute strategically while staying close to execution.

Experience

Work history, roles, and key accomplishments

Current

Head - Marketing & Branding

Current

BuildSpire Pvt Ltd

Dec 2022 - Present (3 years 9 months)

Leading the marketing and branding function across multiple real estate brands and projects, with ownership across brand strategy, go-to-market, demand generation, performance marketing, digital, CRM, creative direction and marketing operations.

Driving integrated marketing strategies from positioning and campaign planning to execution.

Marketing Leadership Brand Strategy GTM Strategy Performance Marketing Demand Generation Budget Management CRM Wix Studio Meta Ads Google Ads LinkedIn Campaign Manager GA4 Google Tag Manager HubSpot Zoho CRM WordPress SEMrush Ahrefs Canva

Marketing & Branding Specialist

SPT Residential

Jul 2020 - Nov 2022 (2 years 4 months)

Led integrated brand and project marketing across SPT Group's residential portfolio, combining brand strategy, digital marketing, campaign management and demand generation.

Worked across brand positioning, rebranding, website development and multi-channel campaigns, partnering closely with sales and internal teams to drive business growth.

Brand Strategy Project Marketing Campaign Management Meta Ads LinkedIn Campaign Manager YouTube Web Development

Marketing Strategist

Aspire Proptech

Dec 2018 - Jun 2020 (1 year 6 months)

Managed performance and digital marketing across active real estate projects, with a focus on paid acquisition, lead generation, campaign optimisation and marketing analytics.

Worked across Google Ads, programmatic advertising, social media and data-driven campaign optimisation to improve marketing performance and lead quality.

Performance Marketing Google Ads Taboola Social Media Marketing Analytics Lead Generation

Demand Manager

OYO

Apr 2018 - Nov 2018 (7 months)

Developed B2B corporate partnerships and executed demand generation and market activation initiatives across assigned micro-markets. Worked with business teams to identify opportunities, build partnerships and drive local market growth.

B2B Partnerships Demand Generation Campaign Management