Sujal Yadav

I’m a BBA graduate and a Business Development & Marketing Analytics Executive with hands-on experience running end-to-end outreach campaigns and using data to improve performance. I track, analyse, and interpret campaign and lead-generation metrics to surface insights that stakeholders can act on.

In my current role, I manage LinkedIn and email outreach, build advanced MS Excel dashboards, and deliver weekly performance reporting for senior stakeholders. I apply test-and-learn and A/B testing to iteratively optimize messaging and targeting, consistently working toward lead-generation goals with minimal supervision.

I also conduct structured IT-sector market research, synthesizing competitor positioning, audience segments, and demand signals to refine outreach strategy. I translate CRM and outreach data into clear recommendations for cross-functional teams, and I’m excited to grow in a marketing analytics environment where data-backed decisions drive measurable outcomes.