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Ajay PillaiAP
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Ajay Pillai

@ajaypillai1

Remote Marketing Strategy Manager | 9+ Years in B2B & B2C | Business Analytics, GTM Strategy & Campaign Leadership | 30% Lead Growth & 25% Higher ROI

India
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What I'm looking for

I’m looking for a product marketing role where I can own go-to-market strategy, lead data-driven multi-channel campaigns, and partner with cross-functional teams to improve ROI, reporting, and overall execution efficiency.

Results-driven Marketing Manager with 9+ years of experience in Growth Marketing, Performance Marketing, Digital Marketing, and Brand Strategy across the construction materials, engineering, SaaS, and IT industries. Proven expertise in developing data-driven marketing strategies that accelerate business growth, generate qualified leads, improve customer acquisition, and maximize marketing ROI.

Experienced in leading cross-functional marketing teams, managing multi-channel campaigns, and executing high-impact digital marketing initiatives across Google Ads, Meta Ads, LinkedIn Ads, SEO, SEM, content marketing, email automation, and marketing analytics. Strong background in campaign planning, budget optimization, conversion rate optimization (CRO), marketing automation, customer journey mapping, and performance reporting using Google Analytics 4, Google Tag Manager, Power BI, and advanced Excel.

Skilled in Go-to-Market (GTM) strategy, demand generation, lead generation, CRM management, stakeholder management, project management, and business development support. Adept at combining analytical thinking with creativity to build scalable marketing systems that drive measurable business outcomes.

Passionate about leveraging AI-powered marketing tools, automation, and data analytics to improve efficiency, optimize customer experiences, and support sustainable business growth.

Experience

Work history, roles, and key accomplishments

FL
Current

Assistant Marketing Manager

Firmway Services Private Limited

Aug 2025 - Present (11 months)

Led and executed 40+ multi-channel marketing campaigns, increasing lead generation by 30% and improving campaign ROI by 25% to support go-to-market initiatives. Produced quarterly market intelligence reports and implemented performance reporting processes to improve conversion rates and reduce customer acquisition costs.

Education

Degrees, certifications, and relevant coursework

DY Patil University logoDU

DY Patil University

Master’s in Business Analytics, Business Analytics

Completed a Master’s in Business Analytics at DY Patil University in 2024.

DY Patil University logoDU

DY Patil University

MBA - Business Analyst, Business Analytics

Completed a certification/course titled MBA - Business Analyst at DY Patil University in February 2022.

Welingkar Institute of Management logoWM

Welingkar Institute of Management

MBA - Media and Advertising, Media & Advertising

Completed a certification/course titled MBA - Media and Advertising at Welingkar College in February 2021.

Welingkar Institute of Management logoWM

Welingkar Institute of Management

PGDM in Media & Advertising, Media & Advertising

Completed a PGDM in Media & Advertising at Welingkar Institute of Management in 2019.

MICA – The School of Ideas logoMI

MICA – The School of Ideas

MICA Upgrade - Digital Marketing, Digital Marketing

Completed MICA Upgrade in Digital Marketing in February 2017.

MICA – The School of Ideas logoMI

MICA – The School of Ideas

Facebook Marketing by Mica Upgrade, Facebook Marketing

Completed Facebook Marketing (MICA Upgrade) in February 2017.

JT

Jeevan Joyt Educational Trust

Bachelor’s in Mass Communication, Mass Communication

Completed a Bachelor’s in Mass Communication in 2016 at Jeevan Joyt Educational Trust.

RC

Reena Mehta College

Bachelor of Mass Media (BMM) - Advertising, Advertising

Completed a BMM (Bachelor of Mass Media) in Advertising at Reena Mehta College in March 2013.

RC

Reena Mehta College

HSC

Completed HSC at Reena Mehta College in February 2010.

SS

St Xavier's High School

SCC

Completed SCC at St Xavier's High School in February 2008.

Tech stack

Software and tools used professionally

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