Open to opportunities

Abdul Rauf

@abdulrauf3

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Results-driven marketing professional with over 12 years of experience.

Pakistan

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What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic thinking, where I can contribute to impactful marketing initiatives and grow within a collaborative team environment.

I am a results-driven marketing professional with over 12 years of experience in BTL activations, trade marketing, and team leadership. My career has been marked by a proven track record in executing large-scale marketing campaigns, managing cross-functional teams, and driving sales growth. I excel at building strong relationships with stakeholders, optimizing retail visibility, and implementing strategic market plans.

Currently, I serve as a Marketing Manager at North Mezan Group, where I lead the execution and monitoring of BTL and activation projects across various product categories. My role involves overseeing in-store programs, managing outdoor media campaigns, and developing social media strategies to enhance brand engagement. I have successfully collaborated with agencies to create compelling digital content that resonates with our target audience.

Throughout my career, I have held various positions that have honed my skills in market analysis, campaign execution, and customer relationship management. I am passionate about leveraging my expertise to drive impactful marketing strategies that contribute to business success.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager – North

Current

Mezan Group

Sep 2017 - Present (7 years 10 months)

Led execution and monitoring of BTL & activation projects for Tea, Ghee, Oil, and Cola categories. Oversaw in-store Category Captain Program across the North region and managed outdoor media campaigns. Developed and executed social media strategies (Facebook, Instagram) to enhance brand engagement and collaborated with agencies to create digital content.

BTL Activations Social Media Strategy Digital Content Creation Brand Management Market Analysis Team Leadership retail management Customer Relationship Management

BTL Officer

Tapal Tea (Pvt) Ltd.

Feb 2016 - Present (9 years 5 months)

Executed BTL activations for Leaf & Mixture Tea categories (TDD, TTD, TFM). Monitored Mega BTL campaigns for Tea Bags and Category Captain Program in Islamabad, Rawalpindi, and Lahore.

BTL Activations retail management Project Management Market Analysis Customer Relationship Management Sales Target Achievement Team Leadership Brand Management

Regional Project Manager

Microsoft – Mobile Devices Unit (Nokia)

Nov 2014 - Present (10 years 8 months)

Managed a team of 52 Brand Ambassadors in the North region. Drove sales targets and value business through network franchises (Mobilink, Telenor, Zong, etc.).

Team Management Sales Management Brand Ambassador Channel Sales Business Development Sales Target Achievement Market Analysis Customer Relationship Management Project Management retail management

Territory Team Leader

Nokia Pakistan Mobiles Ltd.

Sep 2013 - Present (11 years 10 months)

Led a team of 5 field staff and 10 Brand Promoters across Islamabad & Hazara Belt. Strengthened trade relationships, expanded market reach, and ensured brand visibility.

Team Leadership Trade Relations Market Expansion Field Sales Sales Management Customer Relationship Management retail management Project Management Sales Target Achievement

Retail Representative

Nokia Pakistan Mobiles Ltd.

Oct 2011 - Present (13 years 9 months)

Maximized trade share through retailer/wholesaler engagement and in-store training. Executed POSM strategies and resolved customer care issues.

Wholesaler Engagement POSM Customer Care Sales Support Market Analysis Customer Relationship Management

Customer Care Executive (CCE)

Zong Pakistan

Mar 2011 - Present (14 years 4 months)

Managed customer retention, resolved network/tariff issues, and generated MNP sales. Focused on ensuring customer satisfaction and achieving sales targets.

Customer Retention Customer Service Customer Relationship Management Telecommunications Problem Solving Communication Skills Sales Target Achievement

Sales Representative Officer (SRO)

Bio Med Pharmaceuticals

May 2007 - Present (18 years 2 months)

Handled sales and customer relations in Rawalpindi. Focused on building strong client relationships and achieving sales objectives within the pharmaceutical sector.

Sales Customer Relations Pharmaceutical Sales Client Management Relationship Building Sales Target Achievement Market Analysis Communication Skills Product Knowledge Negotiation

Education

Degrees, certifications, and relevant coursework

Punjab College of Commerce

Intermediate (I.Com), Commerce

Undertook studies at Punjab College of Commerce, focusing on commerce-related subjects. This program provided a solid understanding of business principles and financial concepts.

F.G Boys Model School, G-6/4 Islamabad

Matriculation, General Studies

Completed secondary education at F.G Boys Model School, G-6/4 Islamabad, under the FBISE board. This foundational education covered a broad range of subjects, preparing for further academic pursuits.

Allama Iqbal Open University

Graduation

Completed a comprehensive program at Allama Iqbal Open University, Islamabad, focusing on core academic disciplines. This foundational education provided a broad understanding of various subjects.

Punjab College of Commerce, FBISE

Intermediate (I.Com), Commerce

Undertook studies in Commerce at Punjab College of Commerce, FBISE, gaining essential knowledge in business and financial principles. This program prepared for further academic and professional pursuits in the commercial sector.

F.G Boys Model School, G-6/4 Islamabad, FBISE

Matriculation

Achieved matriculation from F.G Boys Model School, G-6/4 Islamabad, FBISE, establishing a strong academic base. This foundational education covered a wide range of subjects, preparing for higher studies.