Open to opportunities

Fawad Irfan

@fawadirfan

Message

Results-driven sales and marketing professional with 10+ years in B2B and B2C growth.

Pakistan

Message

What I'm looking for

I seek remote or hybrid roles where I can drive revenue growth through lead generation, CRM-led pipeline management, and strategic digital marketing while growing into broader sales leadership.

I am a results-driven sales and marketing professional with over 10 years of experience in B2B and B2C sales, lead generation, and digital marketing. I have a strong track record of exceeding sales targets, building high-value client pipelines, and managing accounts across FMCG, real estate, and wellness sectors.

I am certified in Digital Marketing and as a Shopify Expert, with hands-on experience using CRM tools (HubSpot, Salesforce, Zoho), appointment setting, and remote international client management. I consistently drive revenue growth—closing major deals, improving conversion rates, and delivering measurable increases in online sales and regional performance.

Experience

Work history, roles, and key accomplishments

Current

Sales Manager

Current

Reality Deals

Feb 2025 - Present (8 months)

Spearhead lead generation campaigns and property sales pipelines; converted 35% of qualified leads into closed deals within first three months and implemented strategies yielding 20% higher conversion rates than company average.

Lead Generation Sales Strategy Appointment Setting Negotiation Pipeline Management Real Estate Sales Client Relationship Management

Current

Social Media Manager

Current

Interactive Digital

Jan 2021 - Present (4 years 9 months)

Manage international clients' social media campaigns and lead generation funnels, increasing online sales by 40% through strategic content and ad management.

Social Media Marketing Paid Advertising Content Strategy Shopify Analytics Client Management Remote Collaboration

Senior Sales Officer

Fine Wellness Pakistan

Apr 2024 - Feb 2025 (10 months)

Drove regional FMCG sales, consistently exceeded monthly targets and implemented trade marketing strategies that boosted sales by 18%; trained and supervised junior sales staff on lead management and negotiation.

Regional Sales Trade Marketing Lead Management Negotiation Account Management FMCG Sales Marketing Strategy

Trade Marketing Rep

Samson's Group of Companies

Apr 2023 - Feb 2024 (10 months)

Conducted field marketing and lead generation campaigns, increasing customer reach by 25% and strengthened distributor and retailer relationships to improve product visibility and sales.

Field Marketing Trade Marketing Retail Merchandising Lead Generation Customer Acquisition Relationship Management

Sales Promotion Officer

Fauji Foods Limited

Apr 2018 - Jan 2022 (3 years 9 months)

Managed promotions and BTL campaigns achieving 30% sales growth in key regions and established lead pipelines for corporate accounts and channel partners.

Promotion BTL Campaigns Sales Growth Channel Partnerships Corporate Accounts Campaign Execution FMCG

Education

Degrees, certifications, and relevant coursework

University of Sargodha

Bachelor of Business Administration, Marketing

2014 - 2018

Completed a Bachelor of Business Administration with a focus on Marketing, covering core business and marketing principles and practical applications.