Open to opportunities

Maarij Khan

@maarijkhan

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Senior Account Manager with expertise in brand growth and strategy.

Pakistan

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What I'm looking for

I seek opportunities that foster creativity and allow for impactful brand storytelling.

I am a Senior Account Manager with a growth mindset, dedicated to uncovering the insights behind consumer actions to address core needs through innovative marketing strategies. My experience spans leading B2B and B2C campaigns for FMCG and tech clients, where I have successfully driven brand growth and enhanced market visibility.

Throughout my career, I have revamped content strategies to engage relevant audiences and build digital communities. Notably, I repositioned a B2B telecom client into a tech solution brand, achieving a 46% growth in community engagement through strategic use of social media platforms. My ability to integrate brands into compelling narratives has resulted in award-winning campaigns that resonate with consumers.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Manager

Current

Helium Marketing

Nov 2023 - Nov 2023 (0 months)

Developed and executed retail strategies for major clients, ensuring effective brand positioning and customer engagement. Managed impactful retail installations and activations across UAE and KSA.

Positioning Customer Engagement Project Management Logistics Coordination Cross Functional Collaboration Campaign Execution Client Management Event Marketing

Current

Manager Media Planning

Current

GroupM

Jan 2022 - Nov 2023 (1 year 10 months)

Led award-winning campaigns, managing a portfolio worth $1.4 billion. Executed successful media plans across TV and Digital platforms, enhancing brand visibility and consumer engagement.

Media Strategy Campaign Management Portfolio Management Digital Marketing Ad Recall Improvement Data Visualization Performance Metrics Storytelling

Current

Senior Account Manager

Current

IAL Saatchi & Saatchi

Feb 2016 - Nov 2023 (7 years 9 months)

Led B2B and B2C marketing campaigns for FMCG and Tech clients, driving brand growth through innovative strategies. Revamped content strategy to enhance brand awareness and community engagement, achieving a 46% growth in community size.

Branding Innovation Marketing Strategy Community Engagement Social Media Marketing Data Analysis Media Planning

Research Executive

Nielsen Pakistan

Feb 2021 - Jun 2021 (4 months)

Conducted market research and analysis to support client strategies. Assisted in data collection and reporting to enhance client insights and decision-making.

Market Research Data Analysis Reporting Research Methodologies Statistical Analysis Communication Skills Team Collaboration Problem Solving Time Management

MTO Client Services

Markematics Pvt Ltd

Oct 2020 - Feb 2021 (4 months)

Supported client services by managing communications and assisting in project execution. Gained hands-on experience in client relations and service delivery.

Client Services Communication Project Management Service Delivery Problem Solving Time Management Data Entry Reporting

Marketing Intern

Colgate Palmolive Pakistan

May 2019 - Aug 2019 (3 months)

Assisted in marketing initiatives and campaigns, gaining exposure to brand management and consumer engagement strategies.

Marketing Support Brand Management Campaign Assistance Market Analysis Team Collaboration Communication Skills Data Entry Reporting Time Management

Education

Degrees, certifications, and relevant coursework

Greenwich University

Bachelor of Business Administration, Marketing

2016 - 2020

Grade: CGPA 3.16

Completed a Bachelor of Business Administration with a focus on Marketing, achieving a CGPA of 3.16. Developed skills in consumer behavior analysis and strategic marketing, preparing for a career in brand management and digital marketing.

Intermediate

2014 - 2016

Completed Intermediate education, focusing on foundational business and marketing principles, which laid the groundwork for further studies in business administration.