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Abantika Bhowmick

@abantikabhowmick

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I drive paid media growth through data-driven search, social, and analytics strategies.

India

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What I'm looking for

I'm seeking a manager role where I can apply paid media, analytics, and cross-functional leadership experience to drive measurable growth, optimize investment, and deliver exceptional campaign results.

I'm driving qualified leads and measurable growth at TMF Group through paid search and social campaigns across EMEA and APAC. I oversee Google Ads, Naver, LinkedIn, and Meta execution, using testing, targeting, and bidding strategies to improve ROAS, CPA, and conversion rates.

I build tracking and reporting systems with Google Tag Manager, GA4, and Looker Studio, turning campaign data into performance insights, forecasts, and budget recommendations. I also partner with content, web, and design teams to improve landing pages and user journeys.

Previously at WPP Media, I managed Search and Google Display Network campaigns exceeding $800,000 in monthly budget across FMCG, technology, and e-commerce. I created an automated GDN performance dashboard that increased operational efficiency by 12% and streamlined reporting to reduce team task occupancy by 8%.

My background includes Google Operations Center and Regalix India, where I supported Google Ads reporting, campaign analysis, advertiser consultations, and online marketing solutions. I've also trained new team members and received recognition including the PRIME Insightful Award, Raised The Bar Award for Excellence, and The Ninja Award at WPP.

Experience

Work history, roles, and key accomplishments

Current

Assistant Paid Media Manager

Current

TMF Group

Mar 2026 - Present (6 months)

Oversee execution and optimization of paid search and social media campaigns across Google Ads, Naver, LinkedIn, and Meta for EMEA and APAC markets. Lead campaign setup, tracking, and cross-functional collaboration to drive lead generation and business growth.

Google Ads LinkedIn Meta Google Tag Manager GA4 A B Testing Audience Targeting

Senior Executive

WPP

Dec 2023 - Mar 2026 (2 years 3 months)

Managed and optimized Search and Google Display Network campaigns with monthly budgets exceeding $800,000 across FMCG, Tech, and E-commerce sectors. Streamlined reporting processes and developed automated dashboards to improve efficiency and ROI.

Google Ads Google Display Network Campaign Management A B Testing Analytics Reporting Market Analysis team training

Digital Marketing & Research Senior Associate

Google Operation Center

Jun 2022 - Dec 2023 (1 year 6 months)

Supported campaign managers in creating reports and dashboards for Google Ads accounts. Extracted and manipulated data from various reporting environments to produce performance reports and conduct pre/post analysis.

Google Ads Google Merchant Center Data Analysis Reporting

Senior Account Manager (Google Ads)

Regalix India

Jan 2021 - May 2022 (1 year 4 months)

Worked in a pilot program with high-spending clients for Google Ads consultations. Participated in outbound AdWords consultation and sales activities, including ad copy creation and optimization.

Google Ads SEM SEO Data Analysis ROI Optimization