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Nikhil Daga

@nikhildaga

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Paid Media Manager at Dentsu managing Motorola and EY campaigns with a combined monthly ad spend of ~₹9 Cr.

India

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At Dentsu, I manage paid media for Motorola and EY, overseeing campaigns across SEM, PPC, social, and e-commerce. I partner with senior client stakeholders on media strategy and growth roadmaps.

At BrainlabsDigital, I managed a portfolio of 4–6 client accounts, including JLL and Mars Petcare, and digital advertising budgets averaging ₹2 Crore monthly. I also drove adoption of automation and technology solutions for streamlined reporting.

At AdGlobal360, I managed search and social campaigns for Maruti Suzuki and Mitsubishi Electric India. I planned and optimized SEM campaigns and implemented remarketing with Treasure Data CDP to activate audiences across Google Ads, Meta Ads, and DV360.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Manager

Current

Dentsu

Sep 2025 - Present (1 year 1 month)

Manage a 2-client portfolio (Motorola, EY) with combined monthly ad spend of ~₹9 Cr, spanning SEM, PPC, Social, and E-Commerce. Drive strategic direction, budget management, and performance analysis to maximize ROI.

Paid Media Strategy SEM PPC Social Media Marketing E commerce Marketing Ad Operations Campaign Management Budget Management Performance Optimization Google Analytics 4 Google Ads Meta Ads Manager LinkedIn Ads The Trade Desk Looker Client KPI Management team development

Senior Specialist, Media

Brainlabs Digital

Nov 2022 - Aug 2025 (2 years 9 months)

Drove client performance metrics across diverse Paid Media channels (SEM, PPC, Social Media) by implementing effective ad operations and continuous optimization. Managed a dynamic portfolio of 4-6 client accounts (JLL, Mars Petcare, etc.) and built/maintained digital advertising budgets averaging ₹2 Crore monthly.

Paid Media Strategy SEM PPC Social Media Marketing Ad Operations Campaign Management Budget Management Performance Optimization Client KPI Management Google Analytics 4 Google Ads Meta Ads Manager LinkedIn Ads The Trade Desk Looker Automation team development New Business Pitches

Search Engine Marketing Executive

AdGlobal360

May 2021 - Nov 2022 (1 year 6 months)

Managed Search and Social campaigns for brands including Maruti Suzuki and Mitsubishi Electric India, driving performance across Google Ads and Meta Ads. Planned, launched, and optimized SEM campaigns through keyword expansion, bid optimization, audience targeting, and A/B testing.