At Chevron, I manage end-to-end web analytics for the Americas Products division, focusing on lead generation and traffic growth. I synthesize web and sales data into strategic campaign recommendations.
I also oversee the Google Analytics vendor relationship, including budget management and scope of work, and serve as the primary liaison with cross-functional partners on tagging and product design.
Previously at Chevron and BlackRock, I analyzed digital campaigns, developed dashboards, and supported A/B testing and tagging. At BlackRock, I used iPerceptions data to improve website experiences, including introducing multimedia to the Weekly Market Commentary page, which boosted its Net Promoter Score.
