Aaron Amerling

Brand strategy, go-to-market and demand generation for consumer, health and B2B companies. Current focus: agent readiness, making a brand and a site built for people equally legible to the AI agents that increasingly do the finding and the comparing. Recent work includes an AEO/GEO and generative-AI-workflow retainer for a global consulting firm, and brand and GTM strategy for venture-backed start

Advised the brand-to-market strategy for this pioneering AI digital cloning platform, including orchestrating the acquisition of Tony Robbins as the platform’s foundational flagship customer.

Led a 94-person marketing organization spanning paid, owned, earned, strategy and client services for a national healthcare marketing agency.

▸ Restructured the department around subject-matter-expert development and retention, building a durable senior bench in a high-churn agency market.

▸ Pioneered Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) as new growth channel

Provide strategic growth and product-market fit guidance for high-growth startups, leveraging my background in category design to help founders navigate the transition from beta to market dominance.

Owned marketing strategy across gaming, technology, entertainment, Web3, AI and metaverse clients — Disney, Meta, Square Enix, Ubisoft, Dior, DirecTV and the San Francisco Marathon.

▸ Reversed years of decline for the SF Marathon through rebranding and customer-focus work, driving record turnout.

▸ Launched a game marketing campaign producing 1,500% social growth and 6x download conversion (Appl

I advise founders and growth-stage companies on brand strategy, AI, go-to-market, and product-market fit, drawing on 20+ years building and repositioning brands across consumer, fintech, health, and entertainment. Engagements have ranged from shaping category-defining pivots to rebuilding demand generation from the ground up.

Selected clients:

GoFundMe — Early Marketing Advisor: Worked with th

Ran full agency teams for Fortune 100 technology and top cryptocurrency clients, including VMware and Ripple Labs. Authored scopes of work and managed client contracts worth millions per month.

Led marketing for a full suite of B2B and B2C telecom and SaaS cloud services.

▸ Drove a 50% increase in conversion and 80% increase in ARPU.

▸ Led ideation, research and product marketing for new products built on forward industry trends, creating a product that drew global carrier interest.

▸ Founded a blockchain division building distributed applications for telecom; invented a novel utility

▸ Managed a $40M+ digital marketing budget across PPC, display and affiliate, delivering the company's highest-ever paid search revenues for the Lending Stream and Drafty brands.

▸ Led a team across three continents and turned it into the top-performing sales channel within six months.

▸ Built product marketing strategy for a new lending brand that won New Fintech Product of the Year at the Fint

▸ Established and scaled paid, owned and earned digital channels, increasing sales 400% while cutting CPA by roughly two-thirds within one year.

▸ Built and ran the company's first agile mobile product team, launching two #1 Medical-category apps (App Store, Google Play) and growing mobile users from 25,000 to 1.5M+.

▸ Managed direct reports plus 14 agencies, vendors and contractors; launched th

Engineered the company’s highest-grossing holiday season and top-selling live event in a decade, while scaling the social ecosystem by over 2.5 million followers through high-impact narrative campaigns.

Orchestrated a multi-brand global narrative that secured 3 Telly Awards and generated millions in recurring revenue through high-performance broadcast, print, and digital campaigns for 14 international brands.

Worked as a script consultant, freelance TV writer, development associate and producer/director winning several awards while working with 20th Century Fox, Montecito Pictures, Nickelodeon Studios, E! Entertainment, and Oscar-winning films.
Writer and producer of TV and digital advertising for brands such as Yahoo, MTV, Spike TV and others.

Nickelodeon Writing Fellow staffed on Nickelodeon’s Avatar: The Last Airbender