Souhaila Ettahri

At Puig, I lead global full-funnel paid media strategy for Dries Van Noten, Nina Ricci, Christian Louboutin Beauty, Loto Del Sur, and Kama Ayurveda. I align brand equity and growth through global investment strategy, budget allocation, media guidelines, and cross-market campaign coordination.

I drive Test & Learn roadmaps spanning creative testing, audience segmentation, landing-page optimization, and incrementality measurement, with a focus on ROAS, revenue, traffic quality, and new-customer acquisition.

Previously at Numberly, I defined acquisition and loyalty strategies for L’Oréal Groupe across DACH and France, managed a team of three junior colleagues, and used Power BI and Google Analytics to turn performance data into optimization recommendations. I also developed paid media strategies for Groupe Seb and personalized WhatsApp clienteling communications for Van Cleef & Arpels.

My experience also includes cross-channel performance marketing at Zattoo across Google, Meta, TikTok, Connected TV, programmatic, and affiliate media, as well as PPC growth work at Smarketer. I work fluently across French, English, and German, with Arabic as my native language.