Open to opportunities

Marwa Mezaguer

@marwamezaguer

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Dynamic digital marketing professional with expertise in brand content.

France

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can lead impactful digital marketing campaigns and contribute to brand growth.

I am a dynamic digital marketing professional with over 5 years of experience in brand content and strategy, multi-channel communication, and digital project management. My passion lies in creating innovative campaigns that activate communities worldwide, particularly in the realms of sports and youth endorsements.

Currently, I lead 360° digital projects at Louis Vuitton, where I manage social media, CRM, and website initiatives. I have successfully coordinated asset production for high-profile campaigns and delivered comprehensive performance reporting and analysis. My educational background includes a Master’s in Digital Marketing, which has equipped me with the skills to develop and execute effective brand content strategies.

Throughout my career, I have worked with renowned brands like Nina Ricci and ELLE, where I designed and implemented digital strategies that enhanced brand presence across various platforms. I am fluent in multiple languages, which allows me to adapt content for diverse global markets, ensuring that my campaigns resonate with audiences everywhere.

Experience

Work history, roles, and key accomplishments

Current

360° Communication Specialist

Current

Louis Vuitton

Aug 2024 - Present (10 months)

Led 360° digital projects for Watchmaking and High Watchmaking campaigns, coordinating asset production and managing content publication across various digital channels. Delivered campaign performance reporting and analysis, and managed communication initiatives for the LV Watch Prize.

Social Media Management CRM Content Management performance reporting Campaign Strategy Coordination

Digital Brand Content Manager

Rabanne – PUIG

Jan 2021 - Jul 2024 (3 years 6 months)

Led brand content strategy for key commercial periods, including editorial planning and content scheduling across social media and CRM platforms. Developed and produced 360° campaigns from concept to post-production, and orchestrated the launch of Rabanne Makeup with an integrated digital and offline content strategy.

Content Strategy Social Media Marketing CRM Digital Marketing Product Launch Content Adaptation Brand Book Contribution

Digital Project Manager

Nina Ricci – PUIG

Jan 2021 - Jan 2022 (1 year)

Managed social media editorial planning, reporting, and community moderation. Developed creative content aligned with brand image and objectives, and acted as a liaison between brand headquarters and international markets.

Social Media Management Content Creation Reporting

Influence and Digital Marketing Project Manager

ELLE Licensing

Sep 2020 - Jan 2021 (4 months)

Designed and implemented digital strategies for licensing partners, and created and contributed to website content and newsletters. Activated brand presence across social media platforms.

Digital Strategy Influencer Marketing

Digital Account Manager

Les Tontons

May 2020 - Aug 2020 (3 months)

Led the digital transformation of the company, building all digital touchpoints including website, CRM, and social media. Developed and launched an internal application to enhance operations.

Digital Transformation Web Development CRM Social Media Strategy Application Development Project Management

Education

Degrees, certifications, and relevant coursework

CREA Geneva

Master’s in Digital Marketing and Communication, Digital Brand Content

Led brand content strategy for key commercial periods (Christmas, Mother’s Day, Valentine’s Day, etc.). Editorial planning and content scheduling across social media and CRM platforms. Developed and produced 360° campaigns, from concept to post-production.

Geneva Business School

Bachelor of Business Administration & International Management, Business Administration

Orchestrated the launch of Rabanne Makeup with an integrated digital and offline content strategy - biggest launch of the group. Coordinated content adaptation and distribution across global markets. Contributed to the brand book - culture, brand history.