Aadrika Garg

I’m a commercially-minded Brand Strategist with a background in high-volume retail buying and merchandising. I bridge creative trend forecasting and hard sales data, specializing in translating Insider Math into consumer-facing brand narratives.

I’ve led range-shaping work by delivering Range Architecture inputs that aligned product positioning with Gen Z market shifts. I also manage complex product lifecycles at operational scale, including inventory flow across 50+ doors, and I’ve driven operational improvements like reducing equipment downtime.

In my current role as Assistant Manager Buying, I develop seasonal marketing stories and digital WhatsApp dockets to connect product design with consumer-facing communication. I orchestrate end-to-end seasonal launches—coordinating range architecture, product allocation, and digital rollout—while managing regional allocations and stock rotation strategies to maximize sell-through performance.

Previously, I served as Project Manager & Client Strategist, mediating between high-value clients and creative teams to strengthen retention and ensure on-time delivery across concurrent projects. As a Brand Strategist Intern, I defined core aesthetics and target consumers for a startup and executed market research and trend analysis to secure competitive product positioning in a niche segment.