prachi gomde

I’m a brand strategy and buying/merchandising leader who owns end-to-end performance for assigned categories—revenue, margins, pricing, and forecast accuracy—by partnering closely with finance and demand planning teams.

In my current role, I execute integrated brand strategy across digital and offline channels, driving measurable brand outcomes (including a 10–15% lift in brand recall). I also lead skincare go-to-market launches that improve engagement and conversion, while building distinct brand identity across tone of voice and visual guidelines.

Growth is consistently backed by execution: I optimize campaigns across social and e-commerce to achieve 3x+ ROAS and contribute ₹5–8 Cr in incremental revenue. I build CRM-led retention programs that lift repeat purchase and customer lifetime value, and I plan ATL/BTL media and PR partnerships that amplify launches.

Earlier, as a buying & merchandising leader at a large retail organization, I scaled merchandise strategies across 3000+ stores, delivered major category growth, and owned vendor strategy to achieve 20% cost savings. I also led private label and assortment planning—driving high sell-through and reducing markdown needs by 20%—and built repeatable SOPs that improved execution and readiness across regions.