Rupali Rawat
@rupalirawat
I craft powerful brand stories and marketing strategies that drive growth and customer loyalty.
What I'm looking for
I am a Marketing Professional, Brand Strategist, and Content Writer passionate about turning businesses into brands that people remember, trust, and choose. In a world crowded with noise, I believe successful brands are not built by simply being seen, they are built by creating meaningful connections, telling compelling stories, and delivering consistent value.
My expertise lies at the intersection of strategy, creativity, and communication. I help businesses identify what makes them unique, position themselves effectively in the market, and communicate their value through impactful marketing and content. Whether it's building a brand from the ground up, refining a brand's voice, developing marketing campaigns, or crafting content that drives engagement, I focus on creating solutions that align with business goals and customer needs.
I believe that the strongest brands are built on clarity, consistency, and connection. That's why my goal is not only to create content that attracts attention but also to build brand experiences that earn trust and loyalty.
If you're looking for someone who can bridge the gap between strategy and execution, creativity and results, storytelling and business growth, I bring all three together. My mission is simple: to help brands rise above the competition, create lasting impressions, and turn audiences into advocates.
I don't just market products or services, I build brands, shape perceptions, and create stories that drive growth.
Experience
Work history, roles, and key accomplishments
Consultant - Brand Strategist
Creeative Bassta
Jan 2025 - Present (1 year 5 months)
Developed end-to-end brand strategies aligned to client goals, positioning, and audience insights, including brand identity frameworks and guidelines for 50+ clients. Led brand positioning, rebranding, and campaign strategy while translating business objectives into creative briefs for cross-functional teams.
Consultant
Formula Group
Mar 2021 - Sep 2022 (1 year 6 months)
Directed customer research and multi-channel marketing initiatives, driving a 5% Q4 revenue increase and improving customer acquisition by 5% with 2% revenue growth in the first quarter. Managed 100+ key accounts and used Tableau to analyze market trends, improving online sales conversion rates and delivering a 10% increase in clientele satisfaction.
Market Research Intern
INTEGRAL Advisory Service PVT. LTD
Sep 2020 - Nov 2020 (2 months)
Conducted ad-hoc research on how communication changed post-COVID-19 and assessed future market implications. Built presentable visual reports using Tableau and Power BI and supported quantitative and qualitative market research on virtual communication platform triggers and barriers.
Human Resource Intern
Airport Authority Of India
Jun 2018 - Aug 2018 (2 months)
Supported understanding of the recruitment and selection process, including how policies and sources are used for hiring. Screened application forms and updated internal databases with new employee information.
Education
Degrees, certifications, and relevant coursework
Guru Gobind Singh Indraprastha University
Master of Business Administration, Marketing
Grade: CGPA 8.1/10
Completed a Master of Business Administration with a focus on Marketing at Guru Gobind Singh Indraprastha University. CGPA reported as 8.1/10.
Guru Gobind Singh Indraprastha University
Bachelor of Business Administration, Business Administration
Grade: CGPA 8.35/10
Completed a Bachelor of Business Administration at Guru Gobind Singh Indraprastha University. CGPA reported as 8.35/10.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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