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Rupali RawatRR
Open to opportunities

Rupali Rawat

@rupalirawat

I craft powerful brand stories and marketing strategies that drive growth and customer loyalty.

India
Message

What I'm looking for

I’m looking for a role where I can lead brand positioning and rebranding, pair market research with creative briefs, and collaborate with design and digital teams to drive measurable growth.

I am a Marketing Professional, Brand Strategist, and Content Writer passionate about turning businesses into brands that people remember, trust, and choose. In a world crowded with noise, I believe successful brands are not built by simply being seen, they are built by creating meaningful connections, telling compelling stories, and delivering consistent value.

My expertise lies at the intersection of strategy, creativity, and communication. I help businesses identify what makes them unique, position themselves effectively in the market, and communicate their value through impactful marketing and content. Whether it's building a brand from the ground up, refining a brand's voice, developing marketing campaigns, or crafting content that drives engagement, I focus on creating solutions that align with business goals and customer needs.

I believe that the strongest brands are built on clarity, consistency, and connection. That's why my goal is not only to create content that attracts attention but also to build brand experiences that earn trust and loyalty.

If you're looking for someone who can bridge the gap between strategy and execution, creativity and results, storytelling and business growth, I bring all three together. My mission is simple: to help brands rise above the competition, create lasting impressions, and turn audiences into advocates.

I don't just market products or services, I build brands, shape perceptions, and create stories that drive growth.

Experience

Work history, roles, and key accomplishments

CB
Current

Consultant - Brand Strategist

Creeative Bassta

Jan 2025 - Present (1 year 5 months)

Developed end-to-end brand strategies aligned to client goals, positioning, and audience insights, including brand identity frameworks and guidelines for 50+ clients. Led brand positioning, rebranding, and campaign strategy while translating business objectives into creative briefs for cross-functional teams.

FG

Consultant

Formula Group

Mar 2021 - Sep 2022 (1 year 6 months)

Directed customer research and multi-channel marketing initiatives, driving a 5% Q4 revenue increase and improving customer acquisition by 5% with 2% revenue growth in the first quarter. Managed 100+ key accounts and used Tableau to analyze market trends, improving online sales conversion rates and delivering a 10% increase in clientele satisfaction.

IL

Market Research Intern

INTEGRAL Advisory Service PVT. LTD

Sep 2020 - Nov 2020 (2 months)

Conducted ad-hoc research on how communication changed post-COVID-19 and assessed future market implications. Built presentable visual reports using Tableau and Power BI and supported quantitative and qualitative market research on virtual communication platform triggers and barriers.

Education

Degrees, certifications, and relevant coursework

GU

Guru Gobind Singh Indraprastha University

Master of Business Administration, Marketing

Grade: CGPA 8.1/10

Completed a Master of Business Administration with a focus on Marketing at Guru Gobind Singh Indraprastha University. CGPA reported as 8.1/10.

Guru Gobind Singh Indraprastha University logoGU

Guru Gobind Singh Indraprastha University

Bachelor of Business Administration, Business Administration

Grade: CGPA 8.35/10

Completed a Bachelor of Business Administration at Guru Gobind Singh Indraprastha University. CGPA reported as 8.35/10.

Tech stack

Software and tools used professionally

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