Open to opportunities

Vedika Verma

@vedikaverma1

Brand strategist and consumer-insights marketer who turns data into storytelling-driven positioning and high-performing campaigns.

India

Message

What I'm looking for

I’m looking for a brand strategy and consumer-insights role where I can use market research, analytics, and storytelling to sharpen positioning and build campaigns. I want a team that values iterative learning, stakeholder collaboration, and measurable impact.

I’m a Brand Strategy | Consumer Insights | Positioning & Communication marketing professional focused on creating differentiated brand experiences for consumer and FMCG audiences. I connect consumer behaviour, competitive context, and data-backed learnings to craft messaging that improves brand recall and engagement.

In recent work, I developed performance-oriented marketing creatives and targeted messaging for WhatsApp-based B2B funnels, using continuous analysis and iteration to improve engagement and response rates. At Godrej & Boyce Mfg. Co. Ltd., I conducted consumer and retail research across 30+ outlets to uncover brand perception gaps and visibility challenges, then translated competitor and category insights into brand strategy and communication recommendations.

I also bring strong storytelling and execution skills to digital platforms: I created storytelling-led content that improved engagement by ~30–40% and strengthened brand recall, and I built and managed an organization’s Instagram and Facebook presence from scratch, creating 100+ posts to increase consistency and engagement. I enjoy working cross-functionally with stakeholders, and I’m energized by structured brand audits and positioning frameworks that turn insights into actionable campaign direction.

Experience

Work history, roles, and key accomplishments

Marketing Intern

Godrej & Boyce Mfg. Co. Ltd.

Jun 2024 - Aug 2024 (2 months)

Conducted consumer and retail research across 30+ outlets to identify brand perception gaps and visibility challenges, translating findings into communication and campaign recommendations. Analyzed competitor positioning to support stronger brand differentiation and presented insights that influenced category-level brand decisions using structured brand audit frameworks.

Consumer Research Retail Audits Competitive Analysis Positioning Campaign Strategy Communication Market Insights Presentation

Freelance Digital Marketer

Freelance

Jan 2021 - Jan 2023 (2 years)

Developed brand positioning and storytelling-led content strategies for consumer brands across digital platforms, improving engagement by ~30–40% and strengthening brand recall. Created campaign messaging and creative direction aligned to brand identity, using competitor and trend analysis to identify positioning gaps.

Positioning Growth Marketing Content Strategy Copywriting Storytelling Competitive Analysis Digital Campaigns Data Analysis Google Analytics

Digital Marketing Intern

Mother's Care

Jan 2021 - Present (5 years 5 months)

Built the organization's Instagram and Facebook presence from scratch to reflect its brand identity and mission. Created 100+ marketing posts, contributing to improved audience engagement and more consistent content.

Social Media Marketing Content Strategy Copywriting Brand Building Audience Engagement Canva Reporting & Analytics Cross functional Coordination

AI Creative & Advertising Consultant

Luxury Jewellery Brand

Developed performance-oriented marketing creatives and iterated based on continuous analysis to improve engagement and response. Created targeted messaging for WhatsApp-based B2B funnels to improve response rates and drive more meaningful brand interactions.

Performance Marketing WhatsApp Marketing B2B Funnel Messaging Campaign Strategy Data Analysis Advertising Copywriting