Open to opportunities

Vidisha Todkar

@vidishatodkar

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Senior brand strategist driving measurable growth through cultural insight, brand positioning, and business strategy.

India

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What I'm looking for

I’m open to remote-first roles globally, built for high-ambiguity, high-ownership work. I want a team that values cultural insight, rigorous strategy-to-execution, and where senior stakeholders trust my independent narratives.

I’m a Senior Brand Strategist with 8+ years driving commercial brand growth across FMCG, fintech, streaming, and e-commerce at agencies built on global standards. I operate at the intersection of cultural insight, brand positioning, and business strategy—turning consumer tension into frameworks that move markets.

I’m especially proud of a Cannes Lions-shortlisted strategy for Johnson’s Baby, which delivered 4.3% Ad Recall uplift (1.6× benchmark), 2.7% Consideration uplift (4× benchmark), and 3M+ organic views. At BBDO Mumbai, I architected an end-to-end brand transformation that outperformed category benchmarks simultaneously, and I’ve also developed Content IP Strategy and brand growth architecture for RuPay, validated by VP-level client leadership.

Across Wondrlab and Blink Digital, I independently built multi-brand positioning strategies, led high-velocity ideation and qualitative research, and translated insights into work clients could act on immediately. I’ve mentored junior strategists, won multiple industry recognitions, and I’m built for high-ambiguity, high-ownership remote roles where strategic depth and execution rigour determine outcomes.

Experience

Work history, roles, and key accomplishments

Current

Senior Brand Strategist

Current

BBDO Mumbai

May 2024 - Present (2 years 1 month)

Architected Johnson's Baby equity campaign end-to-end, delivering benchmark-beating brand health outcomes including +4.3% Ad Recall (1.6×), +2.7% Consideration (4×), and 3M+ organic views. Owned RuPay content IP strategy and led insight-led pitches for Netflix, Flipkart, Complan, and Tata Steel, influencing senior stakeholders on brand and communications strategy.

Brand Strategy Content IP Strategy Consumer Insights Pitch Development Cross Functional Stakeholder Management Campaign Strategy

Senior Brand Strategist

Wondrlab

Jan 2023 - May 2024 (1 year 4 months)

Independently architected brand positioning strategies for 15+ brands across FMCG, fintech, streaming, and e-commerce, aligning consumer insights with competitive tension and business outcomes. Drove Navratna’s repositioning for youth (15–25) and shaped ZEE5’s brand affinity strategy, converting 50% of pitches into ongoing retainer partnerships and mentoring junior strategists.

Positioning Growth Strategy Consumer Insights Competitive Analysis Pitch Development Content Strategy OTT Brand Strategy Mentorship

Associate Creative Strategist

Blink Digital

Jan 2022 - Jan 2023 (1 year)

Owned end-to-end brand strategy and content roadmaps across 8 client accounts in a lean digital agency environment. Led 15+ consumer focus groups and 40+ strategic ideation sessions, advancing 15 concepts to execution (37% idea-to-execution) and winning 3 new client pitches through strategic differentiation.

Consumer Research Focus Groups Brand Strategy Content Strategy Creative Direction Cross Functional Collaboration Go To Market Planning Pitch Differentiation

Client Strategy & Servicing Executive

Rioconn Pvt. Ltd.

Jan 2019 - Jan 2021 (2 years)

Managed 10+ client accounts across strategy, budgets, timelines, and campaign execution, building a foundation for senior strategy and client leadership. Earned Best Performing Employee – Client Servicing (2021) for outstanding performance in a high-accountability client environment.

Client Servicing Account Management Campaign Execution Stakeholder Management Strategy Project Coordination Client Communication Performance Management