At RedCore iGaming, I planned and managed casino player communications across Push and SMS, including automated and trigger-based messages tied to player behavior and lifecycle stages.
I monitored the customer journey from onboarding through retention and reactivation, using player behavior and RFM segmentation to support personalized communications. I also supported and analyzed A/B tests and tracked Open Rate, CTR, CTOR, and Churn.
As Senior VIP Account Manager at RedCore iGaming, I managed relationships with high-value casino players through personalized chat and phone support. I monitored churn risks and used behavioral analytics and player activity to support retention strategies and prepare personalized offers.
In my ongoing role as Assistant to the Director at Family Business – Custom Woodworking & Furniture, I support operations, customer communication, procurement, and order management. I prepare cost calculations and COGS analysis in 1C and Excel, and assist with production planning and operational reporting.
