Senior Manager, Demand Generation - ShareGate

Job Description

So, what will your new role look like?

We’re looking for a Senior Manager, Demand Generation to lead Paid, SEO, experimental channels, and partner growth—driving a data-driven, AI-enhanced, and high-velocity growth strategy for ShareGate.

This is a dream role for a demand gen leader. You’ll scale a high-performing growth engine (Paid + SEO), launch new growth experiments, and drive partner-led pipeline growth. You’ll have the resources, budget, and autonomy to build, test, and expand demand generation at scale while collaborating closely with a GTM engineer to unlock automation and AI-driven growth.

If you thrive in high-velocity testing, understand digital channels deeply, and love blending AI, creativity, and partner activation into growth plays, this role is for you.

Responsibilities:

• Scale Optimize Paid + SEO → Strengthen core acquisition channels with support from agencies and in-house teams.
• Drive Partner-Led Growth → Build and execute joint campaigns with partners, expand partner-driven pipeline, and support partner growth initiatives.
• Identify Scale New Growth Channels → Test emerging platforms, niche paid media, influencer/partner ecosystems, and community-driven growth.
• Run High-Velocity Growth Experiments → Apply a structured experimentation framework to test and scale new channels, creative, messaging, and partner activations.
• Leverage GTM Engineering → Collaborate with a dedicated GTM engineer to integrate AI-driven workflows, automation, and data pipelines that improve targeting and personalization.
• Lead Manage the Team → Oversee Paid, SEO, partner growth marketing, and experimental initiatives; manage agencies and collaborate cross-functionally.
• Drive Conversion Optimization (CRO) → Optimize landing pages, ads, partner campaigns, and funnel performance to improve efficiency and growth.

A typical week?  

Set the growth strategy for the week, review campaign and partner pipeline performance, and align with the GTM engineer on automation priorities. Dive into SEO Paid results, reviewing tests and optimizing campaigns. Collaborate with partners on co-marketing initiatives, launch new experiments, and sync with Content, Design, and Partner Marketing to develop high-impact creative and landing pages. Track pipeline impact, prepare next-round tests, and report results to leadership.

What does your future team look like?  

We’re building one of the most advanced, AI-enabled growth engines in SaaS, where demand generation is not just about campaigns—it’s about scaling pipeline across direct and partner channels.

You’ll work with:

• A dedicated GTM engineer to build automation and AI workflows.
• In-house marketing teams (content, design, web, PMM, lifecycle) to fuel high-converting campaigns.
• Partner growth marketer to activate co-marketing plays and scale channel growth.

What are the next challenges awaiting your team?  

• Scaling Paid + SEO globally while improving efficiency.
• Unlocking partner-led growth through scalable co-marketing programs.
• Finding scaling new channels like niche media, communities, and influencers.
• Embedding AI automation into demand gen workflows.
• Optimizing full-funnel conversion from direct and partner campaigns.

Qualifications

• SEO SEM Mastery → Proven track record of scaling acquisition in B2B SaaS.
• Paid Media Multi-Channel Growth → Experience with Google Ads, LinkedIn, YouTube, Bing, Reddit, and emerging platforms.
• Partner Growth Experience → Ability to design and execute campaigns with partners that drive pipeline.
• AI Data-Driven Marketing → Experience integrating automation, AI workflows, and data insights into growth.
• High-Velocity Experimentation → Skilled at structured testing, iteration, and scaling campaigns.
• Leadership Team Management → Experience managing demand gen and/or partner growth teams, agencies, and cross-functional collaboration.
• CRO Expertise → Familiarity with conversion optimization best practices.