TheyDo

We're TheyDo, a fully remote B2B SaaS organization on a mission to make the customer journey the most powerful business tool there is. Founded in 2019, we developed our platform out of the need for a solution to move beyond mapping customer journeys in large static documents to a live, dynamic platform that enables a bias for action. We believe that for service designers and managers of experience-led, customer-centric companies, our platform is the most collaborative Journey Management tool ever made. For people who believe the only way to deliver a great customer experience is to work as one, we help them to align twice as easily as before and maintain that alignment for the first time in years. Unlike traditional mapping tools, we designed TheyDo to manage journeys across teams, products, and geographies, with everything taking place in a unified journey-centric framework.

Our journey began with a vision to simplify the biggest business problem of the last century: working customer-centric at scale. We're not just building a company or a product; we're fostering a movement of journey-centric companies. With journeys at the heart of operations, we're bringing an operating model that is both agile and customer-centric. We empower businesses to do journey strategy, planning, and execution all in one place, aligning all silos with the one thing they all understand: the customer journey. Our platform provides a central hub where all customer journeys can be stored and accessed, ensuring consistency and alignment across different departments. We enable teams to unpack data effectively by mapping customer insights, opportunity areas, solutions, and supporting processes directly within TheyDo and connecting them across journeys. This creates clarity and understanding of how individual contributions add up to overall business success and helps prioritize opportunities based on customer and business value. We support and partner with renowned enterprise organizations such as Cisco, Ford, Johnson & Johnson, Home Depot, and Polestar, helping them manage their complex journeys and optimize them for efficient growth.