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SugarCRMSU

Partner Sales Manager

SugarCRM helps businesses everywhere provide the most outstanding experiences of all time — for every customer, from anywhere in the world.

SugarCRM

Employee count: 201-500

India only

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Where You Fit In:

This role focuses on driving new B2B sales through channel partners across India and Southeast Asia. It’s an individual contributor position responsible for leveraging local partners (resellers, system integrators, etc.) to generate a high-quality sales pipeline and fuel revenue growth. Success in this role requires collaborating closely with partners to source leads and qualify opportunities, resulting in aggressive pipeline and new customer acquisition.

Impact You Will Make in the Role (Key Responsibilities):

  • Partner Relationship Management: Build and nurture strong relationships with local channel partners (resellers, SIs, tech partners). Empower existing partners, resulting in growth opportunities and mutually beneficial outcomes for both parties. Serve as their trusted point of contact, understanding their business and helping them succeed with our solutions.
  • Pipeline Generation & Qualification:Proactively prospect, identify, and qualify opportunities in collaboration with partners. Leverage partners’ customer networks and market insights to source high-quality leads.
  • Co-Selling & Deal Execution: Work closely with our direct sales team (Account Executives). Coordinate joint sales calls, meetings with partner sales teams to qualify and support in closing deals. Ensure a smooth handoff of qualified opportunities to AEs.
  • Partner Enablement: Train and enable partner sales staff to effectively sell our product. This includes sharing sales collateral, arranging product demos or training sessions, and even helping partners achieve any certifications that enhance their capability.
  • Marketing & Demand Generation: Collaborate with partners and our Marketing team on joint events, workshops, or campaigns to generate demand. Support any co-marketing initiatives/joint demand-generation activities (events, workshops, campaigns) to fill the top of the funnel with relevant prospects.
  • Performance Tracking:Monitor key metrics and progress. You will be measured on partner-sourced pipeline generation and closure. Track partner-driven pipeline created, and partner engagement levels. Provide regular pipeline and forecast updates to leadership, and use data to refine your partner strategy.
  • Market Feedback & Growth: Stay attuned to market trends in the region and gather feedback from partners and customers. Identify new partnership opportunities or market segments to pursue. Continuously refine our channel strategy to expand coverage in India and SEA.

What You Will Bring (Qualifications/Experience):

  • Experience:3+ years in B2B sales, partnerships, or business development, with proven success in hitting targets through channel partners.
  • Track Record:Demonstrated history of achieving and exceeding targets or driving significant revenue through partnerships. You have success stories of initiating partnerships that led to substantial new business.
  • Relationship & Communication Skills: Excellent communication, presentation, and interpersonal skills. Able to build trust and influence at multiple levels – from partner sales reps up to their executives. Comfortable negotiating terms and navigating multi-party sales cycles.
  • Strategic & Self-Driven: A strategic thinker who can craft partnership plans aligned with business goals, while also being execution-oriented and hands-on with details. Analytical mindset to interpret pipeline metrics and sales data. Highly proactive and entrepreneurial – a self-starter who takes ownership of targets and can adapt quickly in a fast-paced environment.
  • Education:Bachelor’s degree in Business, Marketing, or related field (or equivalent experience). 

Beneficial /Preferred Experience:

  • Market & Product Knowledge: An understanding of the enterprise software/SaaS market will be good to have. Familiarity with the partner ecosystem in India/SEA – e.g. knowing key regional SIs, resellers, or cloud platforms – is a big plus.
  • MBA or advanced degree is a bonus but not required.

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Manager

Location requirements

Hiring timezones

India +/- 0 hours

About SugarCRM

Learn more about SugarCRM and their company culture.

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SugarCRM helps businesses everywhere provide the most outstanding experiences of all time — for every customer, from anywhere in the world. We’re building a world where companies can act as fully functional extensions of their customers. Where teams can anticipate needs long before customers even realize they have them. Where sales, marketing, and services are fully freed to focus on people instead of processes. We bring innovation, transparency, integrity, value, and passion to all we do to cultivate customers for life.

Employee benefits

Learn about the employee benefits and perks provided at SugarCRM.

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Healthcare benefits

Excellent healthcare package for you and your family.

Paid parental leave

Paid family leave for all parents to support you and your family.

Learning and development budget

Educational resources and career& personal development program.

Retirement benefits

Generous 401(k) with company match and regional retirement plans to help you invest in your future.

View SugarCRM's employee benefits
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SugarCRM

Company size

201-500 employees

Founded in

2004

Chief executive officer

Craig Charlton

View company profile

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