ShopBack

We’re ShopBack, and we’re on a mission to create a world of Smarter Shoppers. Founded in Singapore in 2014 by Henry Chan and Joel Leong, we started with a simple yet powerful idea: to make shopping more rewarding, delightful, and accessible for everyone. What began as a small team with a big dream has now grown into the leading rewards and discovery platform in the Asia-Pacific region, serving over 40 million shoppers across 11 markets, including Singapore, Malaysia, Indonesia, the Philippines, Thailand, Taiwan, Australia, Vietnam, and South Korea.

At ShopBack, we believe that every shopping experience should be a win. That’s why we’ve built a platform that connects our users with over 10,000 merchant partners—from global giants like Amazon, Booking.com, and Nike to your favorite local brands. We offer a seamless way to earn cashback, discover exclusive deals, and find the best vouchers, effectively putting money back into your pocket with every purchase. But we didn't stop there. We are constantly innovating to enhance your shopping journey, recently expanding into financial services with ShopBack Pay and PayLater to provide responsible and convenient payment options that empower you to spend smarter.

We are a team of over 900 passionate individuals, united by our 'Kiasu' spirit—a drive to always strive for better and never settle for mediocrity. We are builders, problem-solvers, and customer-obsessed innovators who work tirelessly to deliver value to our users and merchant partners alike. We champion a culture of transparency, collaboration, and continuous learning, where every team member is encouraged to take ownership and make a real impact. Whether you’re booking your next holiday, updating your wardrobe, or ordering your daily coffee, we’re here to ensure you get the most out of every dollar. Join us as we continue to redefine the shopping landscape and bring a little joy to every transaction, one cashback at a time.