Lido Labs - Creative Strategist

For more than ten years, Lido Labs has been connecting individuals and communities to essential resources. The company is dedicated to assisting people and applies its digital marketing expertise across a family of brands that embody its vision. Lido Labs operates with integrity in all its activities, consistently striving to make a positive impact.

Discover Lido Labs' Growing Family of Brands: American Service Pets, Concealed Coalition, Rogue Rabbit Media, Nocturnal Enterprises. Each brand contributes to the company's goal of enhancing the consumer experience through value-added services. Lido Labs actively seeks direct-to-consumer partnerships to expand its reach. The company values collaboration, bringing services and expertise to enrich not only its own brands but also those of its partners.

The Leadership Team is composed of innovative and passionate individuals committed to building brands that provide peace of mind and confidence to the communities served.

“Lido Labs Concealed Coalition does a great job of adding value. They make it easy for us.” — Janae Burich, Marketing and Events Lead, SCHEELS Sporting Goods

If you’re seeking to be part of a mission-oriented company dedicated to helping people and communities achieve peace of mind and confidence, explore opportunities with Lido Labs!

As a Creative Strategist, your focus will be on all aspects of Media Buy, guiding individuals to drive creative and copy iterations effectively. This role entails providing fresh copy and creatives to support the Media Buy team, enabling them to scale campaigns efficiently.

Key responsibilities:

🧾 Generate new content ideas weekly, including angles, hooks, and ad types, with a focus on direct response tactics. Design impactful static and video ads across various platforms such as Meta, YouTube, Google, and TikTok.

📦 Oversee project profitability to meet or exceed margin targets through efficient management practices.

📑 Utilise AI tools like Midjourney, Canva, and ChatGPT to independently create and iterate on numerous creatives and copy sets weekly, facilitating testing by the Media Buyers.

💼 Keep abreast of social media trends across platforms like Facebook, TikTok, YouTube, and Instagram, integrating these insights into the strategies.

📊 Analyse ad performance data across major platforms consistently, refining and optimising the approach for better results.

🧾 Manage UGC talent and oversee the production of high-calibre video ads aligned with the company’s strategic goals.

Working Hours ⏰: Full-time, ideally available until about 11 am Central Time. During the first two weeks of onboarding/training, additional overlap on Central Time is requested.

Requirements

To excel in this role, you need to have:

✅ A minimum of 3 years' experience in digital advertising, with a specific focus on crafting and executing successful campaigns across Meta (Facebook & Instagram), YouTube, and Google platforms.

✅ Proven success in developing ad campaigns that significantly enhance engagement, drive conversions, and boost revenue, supported by a portfolio showcasing past achievements.

✅ Outstanding project management abilities.

✅ Proficiency in utilising various ad creation tools and platforms, including Adobe Creative Suite (Photoshop, Illustrator, After Effects), Google Ads, and Facebook Ads Manager.

✅ Aptitude for interpreting data and analytics, leveraging insights to guide creative decision-making processes and campaign optimisations.

✅ Experience in leading and directing UGC talent to produce high-quality ad content.

✅ Proficiency in video editing software and tools, including Adobe Premiere Pro, Final Cut Pro, and CapCut.

✅ Solid experience in writing and collaborating with copywriters to storyboard videos.

As the Ideal Candidate, you should:

✅ Be proactive, adaptable and enthusiastic.

✅ Have excellent interpersonal and communication skills.

✅ Possess exceptional creative thinking and conceptualisation skills.

Brownie Points for:

✅ Understanding of data and its implications, particularly in profit vs. loss analysis and the impact of metrics like CTRs and CPCs on revenue and costs in business operations.

Benefits

What’s in it for you?

• 💰 Competitive Salary: Earn a monthly salary of $3,000-$4,000.*
• 🌴 Global Work Flexibility: Work remotely from anywhere in the world.
• 🌟 Opportunities for Growth.
• 🌴 PTO: Paid holidays.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

The JobRack team are working with Lido Labs to help them find their new team member.

The hiring process for this position will include the following steps:

1. Completing the application form on JobRack.
2. Recording a short video introduction of yourself.
3. If shortlisted, completing test tasks.
4. Attending video interviews to discuss your previous experience and the new role in more detail.

The JobRack team has gained a full understanding of the Lido Labs’ needs and will review, filter, screen and test candidates in line with this.

To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application.

We will, of course, provide you with feedback throughout the process.

At the request of Lido Labs applications for this position must be submitted through JobRack and direct contact with the employer is not allowed. If you have any questions, please contact JobRack at: [email protected]

Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

We look forward to receiving your application!

To make sure you receive updates on your application please add [email protected] to your email address book.
Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq