United States onlyAt Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
The Sr. Manager of Web Marketing is responsible for managing the most-visited education website in the world, www.instructure.com. You will help lead a global team of developers and designers, working cross functionally to lead web development, conversion rate optimization, and website analytics to make every user experience the best in the industry. You’ll work closely with an international team of marketers, ensuring that the site performs that peak efficiency and promotes the Instructure brand to users across the globe. You will report to the VP of Digital, and help lead personalization, AB testing, and site analytics.
As the Sr. Manager of Web Marketing, we are looking for someone that lives and breathes websites and web marketing, and believes that there is nothing better than creating a killer landing page. You can’t get out of bed without thinking about user experience, and wouldn’t dream of launching a page that didn’t pass an a11y audit with flying colors. You’re a maestro of Asana, and can read code like Neo.
If this sounds like you, we’d love to hear from you!
Responsibilities:
- Own web development, managing sprints and leading a team of Drupal developers and UX/UI designers
- Orchestrate a global team in Asana, managing workloads, workflows, and sprints
- Lead website analytics, including analysis, insight generation, and reporting to stakeholders
- Help evaluate and implement new website technologies to drive website performance forward
- Collaborate with content, creative, and demand gen teams to produce and update website pages and experiences
- Identify opportunities for optimization through personalization, AB testing, user experience improvements
What you need to know/have:
- 5+ years of PHP development experience
- 3+ years of experience working with open-source enterprise content management platforms (Drupal, Joomla, etc.)
- 3+ years experience managing a team of developers and designers
- Strong knowledge in both front- and back-end, including component and theme development
- Deep understanding of HTML, CSS, MYSQL, JavaScript, and jQuery
- Experience with Google Analytics, GTM, and other analytics tools
- Strong project management skills, attention to detail and ability to juggle multiple competing priorities effectively
- An open and effective communicator across multiple levels of an organization—and the ability prioritize and set expectations as needed
- Experience working across multiple levels, teams, and geographies in fast-paced and deadline-driven situations
Nice to haves:
- Strong ability to effectively and professionally communicate across various levels of the organization (written and verbal) including engineering resources, features teams, creative designers, ecommerce counterparts, and senior management
- Experience in leading high-performing web development teams, with a track record of delivery and quality
- Hands-on experience with tools for project management (Asana), no-code (Zapier), ABM (6sense), CRO personalization (Intellimize)
- In-depth knowledge of web marketing strategies, including SEO, SEM, content marketing, social media, and email marketing
- Demonstrated experience in data analysis and reporting, with the ability to translate insights into actionable strategies
- Proficiency in marketing automation platforms and tools, such as Marketo or Salesforce and how they interact with web systems
- Proactive and results-driven mindset, with a track record of driving measurable business outcomes through website marketing
Extra credit if you have these traits:
- Deeply curious: you operate with a sense of urgency and always look for new ways to understand our customers and create value on their behalf
- Data-fluent: you use data to solve problems, identify opportunities, and are capable of inventing and using new metrics in order to learn and make decisions
- Detail oriented: you understand conceptually a technical project, the questions to ask and how any project ties to overall strategy
- Creative executer: you’re a thinker and problem solver who thrives in fast paced environment, prioritizes and oversees multiple projects at once, and has attention to detail and work well with cross functional teams
Get in on all the awesome at INSTRUCTURE:
- Competitive salary, equity and 401k.
- Medical, dental, disability, and life insurance.
- HSA program, vision, voluntary life, and ADD.
- Tuition reimbursement.
- Paid time off, 11 paid holidays, and flexible work schedules.
- LifeStyle Spending Account
We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.
At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.
All Instructure employees are required to successfully pass a background check upon being hired.
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