Account Based Marketing Manager (ABM)

What you will do:

• Work with Sales, Portfolio Marketing, and within our ABM tools to identify meaningful accounts to target with an ABM strategy
• Develop custom messaging and engagement plans in targeted ABM accounts
• Execute innovative and creative ABM programs across channels to generate a pipeline from concept through execution (strategy, timeline, budget, design and content support, campaign development, and campaign measurement)
• Gather and coordinate analytics across various platforms (Demandbase, SFDC, Marketo, Outreach, Google) and with teams like Sales, Customer Success, SDRs, and others to gather account insights
• Work with Marketing Operations and Sales to ensure campaigns are targeted to the right people and that we have the right contacts in the database
• Provide ongoing data and insights that measure, analyze, and report on ABM target account penetration on a monthly, and quarterly basis as well as impact of ABM efforts on sales pipeline revenue (marketing sourced and influenced)
• Develop and provide ongoing Sales communication to ensure alignment, collaboration, and follow up on ABM leads
• Manage the ABM tools and tech stack including Demandbase, Sales Intelligence Elite, and others
• Help promote ABM across our business by documenting and sharing best practices, driving successful campaigns, and supporting and optimizing our ABM infrastructure

What you will need to know/have:

• Minimum of 10 years of marketing experience in digital marketing, demand generation and/or ABM preferably in high-tech B2B SaaS

• Strong project management, organization, and time management skills required
• Strong interpersonal and communication skills; ability to develop productive working relationships with Marketing, Sales, and CxO
• Excellent attention to detail, ability to self-manage, problem-solving skills required
• Strong willingness to test, optimize, and improve ABM programs
• Experience executing innovative multi-channel marketing programs for enterprise accounts
• Experience with account targeting and segmentation
• Strong reporting capabilities and the ability to provide insights and analyze ABM programs
• Familiarity with B2B SaaS sales cycles and how to employ marketing strategies to nurture leads and drive engagement
• High proficiency across major marketing technologies, including SFDC, Marketo, Demandbase, Sendoso, Outreach
• Bachelor's degree in marketing, business, or comparable education/experience

Get in on all the awesome at Instructure!

• Competitive salary, equity and 401k
• Medical, dental, disability, and life insurance benefits
• HSA program, vision, voluntary life, and ADD
• Tuition reimbursement
• Paid time off, 10 paid holidays, and flexible work schedules
• Monthly Lifestyle spending account