Revenue Marketing Manager

What you will do:

• Serve as the campaign leader for the Higher Ed marketing team with these 5 core metrics:
• 1) Awareness
• 2) Acquisition Pipeline
• 3) Pipeline progression
• 4) Retention
• 5) Growth Pipeline
• Forecast, measure, analyze and report on the impact of the demand marketing activities on sales pipeline, bookings and sales cycle length.
• Evaluate, select and manage outside vendor tactics, including webinars, that contribute to quarterly acquisition and growth programs.
• Write ad copy and emails; design images in Canva or work with our In-house creative team as required.
• Proactively engage with sales to determine sales needs and work with marketing. resources to develop training and content to enable sales to execute appropriate tactics
• Communicate and educate other teams (particularly sales) regarding new and planned marketing activities.
• Work with event, ABM, social and paid digital marketing to ensure a balanced demand program portfolio, adjusting as required.
• Manage and adhere to the quarterly marketing budget.
• Report key findings from campaigns and provide strategic suggestions to improve performance.
• Collaborate with counterparts to share ideas, inspiration and strategies

Success Metrics:

• Demand funnel KPIs/OKRs (volume, conversion, velocity, value)
• Sourced and Influenced Pipeline
• Sourced and Influenced Bookings
• Account Engagement Score
• Database Health (growth, quality, deliverability)
• Cost per inquiry, cost per lead, etc.

What you will need to know/have:

• Bachelor’s degree in Business, Marketing, or a related field, MBA is a plus.
• 5+ years of B2B demand generation experience in SaaS
• Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital.
• Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
• A portfolio of produced marketing work is a plus
• Exceptional organizational skills and attention to detail
• Project management experience with the ability to manage multiple projects in various stages simultaneously
• Ability to communicate effectively with all levels of management
• Kindness and conscientiousness.
• A good sense of humor :)

Get in on all the awesome at Instructure:

• Competitive salary and 401k
• Medical, dental, disability, and life insurance
• HSA program, vision, voluntary life, and AD&D
• Lots of paid time off, 11 paid holidays, and flexible work schedules
• Fitness club memberships