InMoment

InMoment is a global provider of Experience Improvement (XI)™ solutions, dedicated to helping businesses enhance experiences at the crucial intersection of customer, employee, and business needs. The company's mission revolves around connecting clients with what matters most by leveraging a unique combination of comprehensive data, modern technology, and human expertise. Originally founded as Mindshare Technologies in 2002 by John Sperry, Kurt Williams, and Richard D. Hanks, the company rebranded to InMoment in 2014 after acquiring Empathica. This acquisition significantly expanded its capabilities and global reach. InMoment's core offering is its Experience Improvement (XI) Platform, a cloud-based software that collects and analyzes both structured and unstructured data from a multitude of sources, including surveys, social media reviews, voice calls, text messages, and video feedback.

The platform utilizes artificial intelligence, natural language processing, and advanced analytics to transform raw data into actionable insights. These insights empower organizations to make informed decisions aimed at improving customer experience, optimizing product offerings, and increasing employee retention and engagement. InMoment serves a diverse range of industries, including retail, hospitality, automotive, financial services, and healthcare, supporting over 2,000 brands across 95 countries. The company has a history of strategic acquisitions to bolster its technological capabilities and market presence, including BrandXP (2018), MaritzCX (merged in 2020), Wootric (2021), Lexalytics (2021), and ReviewTrackers (2022). In May 2025, Press Ganey Forsta announced its acquisition of InMoment, a move intended to accelerate AI innovation in customer experience and expand cross-industry expertise by combining the strengths of both organizations. InMoment is recognized for its commitment to helping clients achieve tangible business outcomes, such as increased customer loyalty, higher revenue growth, and improved operational efficiency, often demonstrating a return on investment in a shorter timeframe than the industry average.