Head of Design (B2B)

Our Values:

Dream big
- Be visionary, strategic, and open to innovation
Build great things
- Work in service of our users, always improving and pushing higher
Operate like an owner
- Take responsibility with bold decision-making and bias for action
Win like a sports team
- Be trusting and collaborative while empowering others
Learn and grow fast

- Never stop learning and iterate fast

Share our passion
- Share ideas and practice enthusiasm and joy
Be user obsessed

- Empathetic, inquisitive, practical

About the team:

Our B2B team is building the foundation for how organizations use Goodnotes at scale. Goodnotes is no longer just for students. We're seizing a massive market opportunity: the B2B sector. Think knowledge workers – that's a market 10-20 times larger than the student market, with bigger budgets and even bigger potential. We're talking about changing how professionals work, collaborate, and create.

The team is distributed across Europe and Asia and you are welcome to work remotely from anywhere, with at least four hours of overlap with your closest collaborators. You can also join us in our Hong Kong or London office.

About the role:

We’re not just adding features; we’re crafting solutions. We’re talking about transforming how sales teams manage leads, how marketing teams brainstorm campaigns, and how consultants deliver insights. As the Head of B2B Design at Goodnotes, you will be leading a team of designers across four different product areas of Goodnotes. You will be driving the design direction, building solutions, testing ideas and creating B2B workflows. You will be working closely with, and reporting directly to our CEO and Founder, Steven Chan.

This is the role for you, if you’re excited to work on the things listed below:

• Lead and conduct discovery work efforts to understand current workflows and user pain points.
• Oversee design solutions that improve B2B user workflows, driving shorter sales cycles, higher conversion rates, and better retention.
• Identify gaps in the current design process and resources, proposing and implementing improvements.
• Drive experiments, prototyping, and testing to validate design ideas and optimize user experience.
• Manage and mentor design teams across B2B, Marketplace, Monetization and Classroom verticals. B2B will be your main focus, while the other verticals will be in a supporting role.
• Partner with product leadership, engineers, and product managers to align on design initiative, define a rolling roadmap and long-term direction while ensuring a high bar of quality of the Goodnotes design language
• Help foster our design culture with knowledge-sharing and peer support

The skills you will need to be successful in the above:

• 15+ years of experience in product design, with at least 5+ years in a design leadership role.
• Deep expertise in B2B SaaS design, particularly with integrations and unlocking new solutions through them.
• Proven PLG experience in SaaS.
• Experience designing for cross-platform experiences
• Strong analytical skills and a strategic mindset to guide teams effectively.
• Proven track record in experimentation, testing, and prototyping within B2B contexts.
• Excellent leadership and people management skills, capable of managing multiple teams and fostering collaboration.
• Familiarity with growth and monetization design strategies.
• A great storyteller comfortable explaining rationale and getting buy-in from stakeholders on product vision

Even if you don’t meet all the criteria listed above, we would still love to hear from you! GoodNotes places a lot of value on learning and development and will support your growth if needed.

What else would help you, but is not required

• Experience with workplace collaboration tools, or team productivity software
• Familiarity with account management, compliance, or enterprise-level access systems
• Exposure to design system thinking in multi-role or multi-tenant environments
• Experience in growth optimisation; understanding drop offs, bottlenecks, and closing gaps to reach performance goals. Ability to use data to identify and prioritise small, high impact improvements to make the experience more seamless

Even if you do not meet every requirement listed, we would love to hear from you. We value curiosity, ownership, and the ability to learn quickly.

The interview process:

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
• A video call with our B2B team lead
• A portfolio review with our Head of Design (Foundation+AI)
• A deep dive call with our CEO Founder, Steven Chan
• A live assessment with our CEO Founder, Steven Chan
• A QA session with designers you’d be managing

What’s in it for you:

• Meaningful equity in a profitable tech-startup.
• Budget for things like noise cancelling headphones, setting up your home office, personal development, professional training, and health wellness.
• Sponsored visits to our Hong Kong or London office every 2 years.
• Company wide annual offsite.
• Flexible working hours and location.
• Medical insurance for you and your dependents.