Digital Marketing Analyst

Blinkist connects people with powerful ideas from leading authors and experts to broaden perspectives, gain knowledge, and spark understanding in all areas of their life, both personal and professional.

Used by over 28 million people worldwide, Blinkist distills the key ideas from the most relevant, impactful books and podcasts. These can be read or listened to in 15-minute summaries, that we call Blinks.

Together with Go1, our parent brand, who gives organizations and their employees access to the largest curated e-learning library on the planet, we’re on a mission to reach one billion learners as we unlock positive potential through a love of learning. ✨

About The Role

We are seeking a curious and results-oriented professional to join our Performance Marketing team as a Digital Marketing Analyst. In this role, you will be responsible for generating the insights that will shape our next creative hit. This involves drawing insights from the latest trends in digital marketing advertising and closely monitoring our competitors. Your primary focus will be to ensure that our performance marketing teams, with a specific focus on Paid Social Media, have the right creatives to achieve high revenue and low cost per user acquisition. This role is not to create these creatives but to be the bridge between the data/hypotheses gathered and the delivery of these to all channels.

• Please note this is a mid-level position.
• Check out the hiring process for this position here: https://jobs.blinkist.com/wki 🚀
• Hiring locations: Berlin is our preferred location, but we are open to applicants who are currently located within Germany or the UK and have the legal right to work there.

What You Will Do

Digital Marketing Trend Analysis:

• Stay ahead of the latest Digital Marketing advertising trends (focusing on Paid Social Media), identifying emerging patterns and most converting assets.
• Set up a tracking mechanism to understand capture, analyse and learn from emerging patterns and competitor analysis.

Competitor Monitoring:

• Regularly track and analyze competitor creatives. Provide insights into their strategies, campaigns, and overall positioning.
• Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives.

Results Measurement:

• Test, measure, analyze, and optimize the performance of search and social content to display across conversion funnels to: boost customer engagement and conversions, lower the cost of customer acquisition, and increase customer lifetime value (LTV). In other words, make data-driven decisions.
• Set up dashboards and develop models for data presentation to suggest recommendations for business performance improvement.

Collaboration with Creative Teams (Design and Video):

• Work closely with the Brand and Creative Marketing teams at Blinkist / Go1 to translate these insights into creative strategies. Ensure that our processes run efficiently and maintain a focus on performance.

Use technology to reduce production time and cost:

• Integrate AI, automation tools and in-house developed technologies to improve our creative production process ensuring lower delivery time and cost.

What You Need To Have

• Bachelor's degree in Business, data or related field.
• Proven experience in data analysis
• Up-to-date knowledge of social media platforms, trends, and emerging technologies
• Highly data-driven with expertise in
  • SQL usage
  • Proficient Excel level
• Digital marketing experience is preferred, but an appetite to learn is a must
• Creativity, self-organization, and an innovative mindset.
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Proficient communication and collaboration skills, adept at seamlessly working with cross-functional teams.

Why Blinkist/Go1

Our unique culture of empowerment, mutual respect, and transparency has always been our defining characteristic. We support each other and carve out opportunities for every individual to develop and grow. We strongly believe that diversity powers innovation, thus we celebrate and support our differences, providing equal opportunities for employment and career growth. We embrace a flexible, remote-friendly way of working that supports different needs and lifestyles.

🌟 We are proud to have been selected by LinkedIn as one of the Top 25 Startups in Germany. Glassdoor and Kununu ratings put us amongst Berlin’s top three employers.

These are some of our most valued benefits:

• Competitive incentive plan in addition to salary
• Employee Stock Option Plan
• Flexible approach to work
• Monthly work from home or transport reimbursement
• One time work from home office set up budget
• Unlimited access to the Go1 Learning Hub, and mentorship program
• Professional development fund
• Volunteer leave to give back to the community
• 30 PTO days + Wellbeing days
• Flexible public holidays - take the days off that are important to you, swap out the ones that are not
• Family planning & parental leave, plus support for parents returning to work
• Wellness initiatives and an Employee Assistance Program

If you choose to join our team in Berlin, you'll have access to our modern office space in Neukölln and enjoy healthy plant-based meals prepared fresh every day by our very own chef. 🥑

Apply Now

If we’ve captured your interest and you want to take part in changing the world through the power of ideas – apply now and tell us what got you excited about this opportunity.

We look forward to hearing from you! ☀️

🔎 Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. If you think you have what it takes, even if you don't meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.

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