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Aha!

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About us

Aha! is the world's #1 roadmap software. We help more than 5,000 companies and 300,000 users create strategic plans. 

The company was founded in 2013 by Silicon Valley veterans and product management experts Brian de Haaff and Dr. Chris Waters. Aha! is recognized as one of the fastest-growing private software companies in the U.S., an Inc. Best Workplace, and one of the top 25 most sought-after emerging companies for job seekers. 

The company is self-funded and profitable, with an entirely remote team. The Aha! founders codified their approach to building successful companies and pioneered a new framework for personal and business success called The Responsive Method (TRM). It is the engine that powers Aha! and is grounded in the belief that sustainable, lasting success and happiness originate with respect for and service to others. TRM and the unique history of Aha! are chronicled in the bestselling book Lovability. 
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