Zunira Yusuf
@zunirayusuf
Country and Business Development leader driving market expansion, partnerships, and revenue growth.
KenyaWhat I'm looking for
I am a dynamic Country & Business Development leader with 7+ years of proven success driving expansion, sales growth, and strategic partnerships across East Africa.
I have led full P&L ownership, reducing operational costs by 30% while growing revenue 25% and launching multiple international academic partnerships generating significant new income streams.
My experience spans country management, key accounts, consultative sales, recruitment and compliance — delivering enrollment growth, market entry strategies, and a 98% visa/work-placement success rate for candidates.
I build high-performing teams, implement CRM and KPI frameworks, and design operational and compliance systems that improve efficiency, reduce churn, and scale business results.
Experience
Work history, roles, and key accomplishments
Principal Executive
Hewitt and Bennet International College
Mar 2014 - Present (11 years 8 months)
Oversaw institutional P&L, reducing annual operational costs by 30% while growing college revenue 25% year-over-year; launched 5 international partnerships and increased enrollment 45% in one year.
Country Manager - East Africa
Signet Institute of Australia
May 2021 - Dec 2023 (2 years 7 months)
Established and scaled East Africa operations, driving 40% year-over-year student enrollment growth, securing 100+ partnerships, and achieving a 98% visa/work-placement success rate.
Business Development & Key Accounts Manager
Orda Africa
Feb 2019 - Dec 2020 (1 year 10 months)
Led shift to solution selling driving 50% regional revenue growth, onboarded 200+ clients in three months, improved MRR 20%, and reduced churn 20% through account management initiatives.
Regional Sales Manager
Pepsi Food & Beverage Company
Apr 2018 - Dec 2018 (8 months)
Executed regional sales strategy delivering 30% revenue growth year-over-year, expanded distribution into 100+ retail outlets, and improved product availability 25% while cutting delivery costs 10%.
Education
Degrees, certifications, and relevant coursework
IBT Learning
Certificate, Data Science and Machine Learning
2024 - 2024
Completed a professional certificate in Data Science and Machine Learning focused on applied data techniques and model development.
RURongo University
Bachelor of Arts, English and Literature
2015 - 2018
Grade: Second Class
Earned a Bachelor of Arts in Education (English and Literature) with a focus on curriculum development and classroom instruction.
Moi Suba Girls' High School
Secondary School Diploma, Secondary Education
2006 - 2010
Completed secondary education with general secondary curriculum preparation for university-level studies.
Availability
Location
KenyaAuthorized to work in
Job categories
Skills
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