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Zia Ur Rehman

@ziaurrehman4

Performance marketing strategist at VexelScales who built revenue-focused tracking and zip-level market scoring for paid media.

Pakistan

Message

At VexelScales, I built an in-house delivery stack connecting GoHighLevel, Google offline conversion imports, CallRail attribution, and Python lead scoring. I use zip-level market scoring to assess income, density, and conversion signals before ad spend goes live.

On my own telecom affiliate P&L, I managed more than $100k in ad spend across 18 US states, achieving 5.1× ROAS and a $91.60 cost per booked sale. I built an attribution loop that fed booked-call and closed-sale outcomes into Google's bidding, and cut CPL by 63% by scoring out zips that could not structurally convert.

Earlier, I generated leads across home services, real estate, senior relocation, and e-commerce. At EcommerceExtreme, I helped build a marketplace retail operation to $5M+ in revenue and cut Amazon PPC ACoS by 25%.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Consultant

Current

Vexel Scales

Sep 2025 - Present (1 year 1 month)

Independent practice delivering Google and Meta lead generation for home services, med spa, and real estate with US-hours inbound call qualification. Built the delivery stack including GoHighLevel CRM, offline conversion import, CallRail attribution, and Python lead scoring.

Google Ads Meta Ads GoHighLevel Call Rail Python Lead Scoring Attribution Market Scoring Creative Strategy A B Testing

Paid Ads Specialist

CallBlade

Jan 2025 - Sep 2025 (8 months)

Managed inbound lead generation for US home services, home security, and insurance, including national dealer programs and high-budget Google Search. Delivered a $27.57 CPL on a DIRECTV dealer Meta campaign, 11% under benchmark, and optimized geo and lead types based on lead-quality data.

Meta Ads Google Ads Lead Generation CPL Optimization Geo Targeting Click To Call Creative Testing

Paid Media Operator

Own P&L

Apr 2025 - Jun 2025 (2 months)

Self-funded affiliate book managing over $100k in ad spend across multiple accounts, achieving 5.1x ROAS and $91.60 per booked sale across 18 US states. Cut CPL by 63% through zip-level scoring and built attribution loop feeding revenue data into Google's bidding.

Google Ads Meta Ads Affiliate Marketing Attribution Lead Scoring CPL Optimization ROAS optimization

Social Media Lead Generation & Media Buyer

Caring Transitions

Jan 2024 - Dec 2024 (11 months)

Owned Meta lead generation end to end for senior relocation and estate services, including campaign structure, creative, and audience targeting. Reported CPL and booked consultations to owners in plain language.

Meta Ads Lead Generation Campaign Management Reporting Audience Targeting

Amazon PPC Specialist

Freelance

Jan 2022 - Dec 2023 (1 year 11 months)

Managed Sponsored Products and Sponsored Brands across independent seller accounts, focusing on keyword harvesting, negative targeting, and bid management against per-client ACoS and profitability targets.

Amazon PPC Sponsored Product Ads Sponsored Brand Ads Keyword Harvesting Negative Targeting Bid Management ACoS Optimization

E-commerce Growth Strategist

Ecommerce Extreme

Mar 2021 - Jun 2022 (1 year 3 months)

Built and scaled a marketplace retail operation to $5M+ in revenue through paid acquisition, listing optimization, and multi-channel sales strategy. Cut Amazon PPC ACoS by 25% through keyword harvesting, negative targeting, and bid restructuring.

Ecommerce Amazon PPC Paid Acquisition Listing Optimization Multi Channel Sales ACoS Optimization