Open to opportunities

Adil Ahmed

@adilahmed

Elite senior media buyer and performance marketer scaling full-funnel lead gen with data-driven arbitrage and CRM automation.

Pakistan

Message

What I'm looking for

I’m looking to scale high-volume lead gen and full-funnel acquisition for ambitious teams—stabilizing CAC while pushing spend 2–3x using bidding, arbitrage, and CRM automation (GoHighLevel/HubSpot).

I’m an Elite Senior Media Buyer with a track record of managing $8M+ in direct ad spend over the last 5 years across US, UK, UAE, Canadian, and Australian media planning markets. I specialize in scaling high-volume accounts while stabilizing CAC, often scaling spend 2–3x using proprietary bidding strategies and automation.

Across full-funnel campaigns, I’ve delivered major revenue impact—total revenue impact of ~$57M+ (verified contract value & sales)—and I’m consistently focused on outcomes, not vanity metrics. My core competency centers on high-volume lead gen, Ping-Post/RTB technology, and multi-channel arbitrage.

In recent roles, I managed a $1.76M annual budget for a major community solar developer and drove strong efficiency by engineering Google/Bing search architecture and tightening lead-to-win CRM integration (12,929 raw leads; 20.6% conversion rate). I’ve also led high-ticket and regulated vertical work, including ~10,000+ leads and consistent $70–$80 CAD CPL using Value-Based Bidding.

Earlier, I managed a $3M+ annual budget for a home services lead exchange, deploying Ping-Post arbitrage across 9+ platforms to generate 30,000+ verified homeowner leads and keep CPL below sell price via daily bid optimization. I also built CRM automation systems (e.g., Zapier/ActiveCampaign/GoHighLevel) and launched affiliate profit experiments—proving I can create profitable growth from cold traffic.

Experience

Work history, roles, and key accomplishments

Current

TikTok Performance Marketer

Current

Nexamp

Jan 2025 - Present (1 year 4 months)

Managed a $1.76M annual Google/Bing/Meta budget to reduce CPA while scaling subscriber volume for a community solar developer, delivering ~$4.7M annual contract value. Achieved a blended CPW of $0.074 (vs. ~$0.15 industry benchmark) and built a lead-to-win CRM pipeline processing 12,929 leads with 20.6% conversion.

Google Ads Meta Ads

Current

Senior Buyer (Strategic Advisor)

Current

BT Marketing

Jan 2025 - Present (1 year 4 months)

Executed retained high-ticket lead generation for medical aesthetics and Coursera/home improvement clients, managing ~$1M CAD spend and generating $7.5M+ in verified closed revenue (9.0x ROAS). Drove 10,000+ leads at a $70–$80 CAD CPL using value-based bidding optimized to closed deals.

Google Ads High Ticket Lead Generation Bid Management Performance Marketing Strategy ROAS Pixel Training On Closed Deals

Senior Media Buyer & Agency Lead

EarnG Media

Jan 2024 - Dec 2024 (11 months)

Served as primary buyer for an Australian agency portfolio (~$2.4M AUD/year), managing regulated accounts including NDIS and SMSF real estate. Deployed $650k across Meta/Google to generate 4,200+ investor leads and drive $18M+ in property sales; also delivered 2,800+ inbound calls for NDIS providers at under $55 per call.

Meta Ads Google Ads Call Only Campaigns Regulated Market Compliance Targeting Dynamic Catalog Ads CRM Automation (Zapier ActiveCampaign)Shopify Sales Routing

Head of Lead Generation & Ops

Intelhouse

Jan 2023 - Dec 2023 (11 months)

Managed a $3M+ annual budget for a high-volume home services lead exchange using ping-post/RTB arbitrage, generating 30,000+ verified homeowner leads across Meta, TikTok, Nextdoor, and native inventory. Launched an affiliate profit center (MaxBounty) with $50k spend generating $90k revenue (80% ROI) and optimized bid/waterfall routing using internal La Fabrica software.

Ping Post RTB Arbitrage Meta Ads Nextdoor Ads Lead Routing La Fabrica

Paid Media Specialist

Surch Digital

Jan 2020 - Dec 2022 (2 years 11 months)

Managed paid media for 20+ agency clients across home services and local industries, averaging $10k monthly spend per client. Delivered high-intent Google Search and call advertising for local businesses and ran Meta lead generation campaigns (Kingston, ON) to improve lead quality and lower CPL.

Google Ads Paid Media Management