I've managed high-budget eCommerce paid media for US and international brands across Google Ads, Meta Ads, and TikTok Ads. My work spans Search, Shopping, Performance Max, Display, Video, and paid social campaigns for fashion and DTC stores.
At Shaahzeen, I managed TikTok and Meta campaigns for multiple fashion eCommerce stores, shaping campaign strategy, creative testing, funnels, and budget allocation to improve CTR and conversion rate. Previously at Exoah Ltd., I owned Google Search, Shopping, and Smart Shopping campaigns end-to-end for eCommerce clients.
I've managed Shopify-store Google Ads spend up to $2M and delivered 500+ leads for one client from a $2,000 Facebook ad spend. I also use GA4, Google Tag Manager, Merchant Center, product-feed optimization, and Looker Studio to strengthen tracking, reporting, attribution, and ROAS.

