Zenith Karri

Scaled SmartQ’s UK region, growing QoQ orders from 300k to 950k and revenue from £1.5m to £3.8m in 12 months. Enabled deployment scale from 50 to 600 site deployments per quarter by redesigning site setup and menu configuration, and led omnichannel product strategy across kiosk, POS, mobile, and web.

Improved Return to Origin (RTO) performance by reducing the RTO rate across merchants by 25%, and further reduced it by an additional 11% with post-order customer experience improvements. Led the Offers charter to increase conversion rate by 15%, including design of a platform-agnostic Offers engine for third-party integrations and programmatic discount logic.

Increased candidate application rate by 13% and improved job feedback score by 24% to help recruiters hire more candidates. Improved recruiter onboarding by increasing sign-up rate by 34% and developed third-party ATS integrations to help acquire 70% more paid recruiters on the enterprise plan.

Launched a B2C personalised holiday booking platform generating $1M ARR and built a B2B SaaS product for travel agents. Led a 25-person team and delivered outcomes including saving travel agents 20 hours per month and increasing agent conversion from 9% to 15%.

Managed a digital marketing portfolio of 9 clients with monthly ad spends of about $0.5M across B2B and B2C enterprises. Drove performance growth including Reliance Ajio’s monthly ad spend increasing 300% and Oxigen Wallet load money increasing 150%, alongside a 2x increase in conversions.

Completed a Bachelor of Engineering (Hons) at Birla Institute of Technology and Science, Pilani from 2011 to 2015.