Charan Surya

Architected an org-wide Figma-based design system (via MCP and Code Connect), reducing design-to-dev handoff time by 35% and standardising UI across 3+ product lines. Drove 20% feature-adoption growth on Empuls and cut AI execution time by 30–40% by rolling out Claude/Cursor/Figma Make/OpenAI workflows across design, demo, and marketing teams.

Co-founded and led end-to-end development of an AI-native pet super app, shipping within 6 months and integrating vet consultations, e-commerce, and automated care workflows. Launched an LLM-powered diagnostic assistant (4.2/5 MVP satisfaction), improved vet-booking completion by 18% via retention and funnel analytics, and executed a zero-budget GTM that acquired 500+ early adopters.

Transformed a legacy e-commerce platform into a mobile-first experience, increasing mobile user engagement by 50% within 3 months. Embedded Agile methodologies across 3+ D2C startups to compress ideation-to-MVP delivery into consistent 12-week sprints and delivered roadmap audits that lifted checkout conversion by 15% on average.

Boosted platform conversion rates by 15% through systematic A/B testing of landing pages and incentive structures using data-driven experimentation frameworks. Led a cross-functional team of 4 to deliver a full platform overhaul, increasing organic session duration by 25%.

Established the foundational Empuls design system, increasing front-end development speed by 50% and ensuring visual consistency across US and Indian enterprise markets. Partnered with a US-based product head to localise UX for North American enterprise requirements to support international expansion.

Grade: GPA 3.33/4.00

Completed a B.Tech in Computer Science Engineering at SRM Institute of Science and Technology in Chennai (2015–2019), graduating with a GPA of 3.33/4.00.