SURAJ SATYARTHI

Repositioned a B2B marketplace into an AI-driven trade intelligence platform serving 5,000+ exporters and importers, shipping iterative releases in 2-week sprints with a lean team. Led 100+ user research sessions and GTM onboarding of 50+ beta customers, driving 35% adoption growth through 3 UX overhauls and prototyping AI matching features using Next.js, Supabase, and Gemini API.

Rescued SecureProctor from discontinuation by identifying international expansion as the revenue path, launching across Brazil, EU, MENA, and SEA with 15–25% penetration in each market. Shipped dual-camera + AI proctoring features with 40+ stakeholders, saving ₹1.5 Cr and 2 years of development time while cutting cheating cases by 30% and support calls by 20%.

Built an edtech community of 30,000+ students and educators, featured by WhatsApp and Meta as a business success story. Drove growth through a 600-ambassador internship program (25% conversion improvement), e-commerce initiatives generating ₹1 Cr in annual revenue with 200% YoY growth, and platform engagement improvements of 35% through content moderation that reduced harmful content by 50%.

Cut QR code activation from 7 days to instant by distributing pre-linked UPI QR codes to field agents, eliminating onboarding drop-offs and enabling immediate merchant activation. Expanded into Tier 2/3 Bihar by supporting merchants without smartphones to join the payment ecosystem.

Launched campaigns for Airtel 3G SIM and Cipla antibiotics, achieving 20% market penetration growth and 15% higher customer engagement. Reduced content approval rework by 70%, improved SEO by 40%, and drove 30% higher organic traffic.

Designed customer experience strategies that delivered 300% sales growth during key promotional periods. Launched loyalty and subscription programs, improving retention by 25% and creating two new revenue streams.

Completed the Integrated Programme in Management (BBA + MBA) at IIM Indore from 2012 to 2017.