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Zaria Thomas

@zariathomas

Customer success at UPS Capital, improving retention by 15% and generating $350K+ in revenue in 2025.

United States
Message

At UPS Capital, I manage qualified accounts across the customer lifecycle. In 2025, my proactive, value-based engagement increased customer retention by 15% and generated $350K+ in revenue.

I use customer health and usage insights to identify at-risk accounts and coordinate mitigation plans with account teams, reducing churn risk by 20%. I also align customer goals with internal solutions and identify expansion opportunities.

At ButterflyMX, I launched and managed a dealer enablement and adoption program that expanded the contractor network by 25% and contributed $500K+ in revenue. I also managed and routed 1,000+ inbound leads to Sales and Account teams.

At Workday, I supported Account Executives on enterprise SaaS accounts and shared customer feedback with Sales and Marketing to improve messaging, campaigns, and customer experience.

Experience

Work history, roles, and key accomplishments

UC
Current

Cultivation Lead Development Representative

UPS Capital

Jul 2024 - Present (2 years 3 months)

Own and manage a portfolio of qualified accounts across the customer lifecycle, driving a 15% increase in customer retention and generating $350K+ in revenue in 2025 through proactive, value-based engagement. Use data-driven insights to identify at-risk accounts early and coordinate with account teams on mitigation plans, reducing churn risk by 20%.

BU

Marketing Coordinator

ButterflyMX

Oct 2022 - Jan 2024 (1 year 3 months)

Launched and managed a dealer enablement and adoption program that expanded the contractor network by 25% and contributed $500K+ in revenue, strengthening partner satisfaction and retention. Managed and routed 1,000+ inbound leads with accurate handoffs to Sales and Account teams, supporting smooth onboarding and customer lifecycle alignment.

Education

Degrees, certifications, and relevant coursework

Georgia State University logoGU

Georgia State University

Completed studies at Georgia State University in 2020.

HubSpot logoHU

HubSpot

HubSpot Sales Software Certification, Sales Software

Earned the HubSpot Sales Software Certification.

GE

Georgia

Georgia Property and Casualty Insurance License, Insurance

Holds a Georgia Property and Casualty Insurance License.

Tech stack

Software and tools used professionally

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