Open to opportunities

elena sofia bava

@elenasofiabava

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Results-driven PR and Marketing Consultant with proven digital campaign success.

Netherlands

Message

What I'm looking for

I am seeking a dynamic role that fosters creativity and offers growth opportunities in digital marketing.

As a seasoned PR and Marketing Consultant with over four years of experience, I have successfully spearheaded multi-channel digital campaigns that have significantly improved key performance metrics for both B2B and B2C clients. My strategic approach has led to a 15% boost in click-through rates and a remarkable 25% expansion in B2B reach. I am passionate about leveraging data-driven strategies to optimize campaign performance, utilizing tools such as Google Ads and Meta to maximize visibility and engagement.

In my previous roles, I have developed comprehensive content calendars and executed yearly media plans that align with overarching marketing goals. My efforts have contributed to a 20% increase in campaign performance and a 10% improvement in overall ROI. I thrive on delivering actionable insights and continuously optimizing strategies to enhance brand awareness and conversion rates, ensuring that my clients achieve their marketing objectives efficiently.

Experience

Work history, roles, and key accomplishments

Current

PR and Marketing Consultant

Current

Bright8

Jan 2023 - Present (2 years 5 months)

Results-driven PR and Marketing Consultant with over 4 years of experience managing B2B and B2C campaigns. Spearheaded multi-channel digital campaigns, improving CTR by 15% and expanding B2B reach by 25%. Expert in SEO, media buying, and data-driven strategies.

Google Ads LinkedIn SEO Customer Segmentation Data Analysis Campaign Strategy Content Creation Media Planning

Operations Manager

ReloAdvisor

Jan 2023 - Feb 2023 (1 month)

Redesigned operational workflows, reducing customer inquiry response times by 20%. Managed over 200 monthly inquiries with a satisfaction rate above 90%. Innovated training materials to enhance efficiency and productivity.

CRM Workflow Optimization Customer Service Training Development Data Analysis User Experience Research Team Management Strategic Planning Communication Problem Solving

Marketing Specialist

ReloAdvisor

Feb 2021 - Jan 2023 (1 year 11 months)

Enhanced sales activities by 20% through competitive analysis and targeted email campaigns. Led rebranding strategy and developed Google Ads campaigns, achieving significant improvements in customer retention and lead conversions.

Email Marketing Google Ads Market Analysis Campaign Management Customer Retention Data Analysis Lead Generation Strategic Marketing

Marketing Research Analyst

GDCC

Jan 2020 - Jan 2021 (1 year)

Conducted market research and developed actionable recommendations, contributing to a 15% improvement in customer satisfaction. Maintained databases and collected real-time data for analysis.

Market Research Data Analysis Customer Satisfaction Reporting Strategic Recommendations Database Management Communication Team Collaboration Problem Solving

Security Analyst

Ministry of Justice and Security

Jan 2020 - Jan 2020 (0 months)

Conducted research on sexual exploitation issues and collaborated with the Ministry to develop best practices. Analyzed data and presented recommendations to raise national awareness.

Research Data Analysis Collaboration Problem Solving Strategic Planning Presentation Skills Quality Management Advocacy Communication

Assistant Business Manager

Noorderdam BV

Jan 2018 - Jan 2019 (11 months)

Collaborated with management on project management and finance, improving customer satisfaction by identifying pain points. Maintained relationships with customers to meet sales goals.