Open to opportunities

Silvia Cosma

@silviacosma

Message

I am a Senior Demand Generation Manager driving omnichannel campaigns and pipeline growth.

Netherlands

Message

What I'm looking for

I seek a senior marketing role leading omnichannel demand generation, ABM and e-commerce programs, collaborating with Sales and Product to scale pipeline across international markets in a data-driven, collaborative culture.

I am a Senior Demand Generation Manager with a proven track record of designing and executing omnichannel campaigns across global markets. I focus on driving pipeline, raising brand awareness, and building strong client and partner relationships.

I developed and implemented demand strategies across the entire funnel, acquiring 200+ MQLs monthly through digital organic campaigns on LinkedIn, e-mail, and website channels. I also created personalized key account landing pages using Webflow and Notion and led data-driven Salesforce campaign optimizations to accelerate time to opportunity.

I led regional rebranding and go-to-market efforts, managed agencies for website, SEO and social campaigns, and trained partners and distributors to use brand assets to increase sales. My work has improved ROI, SEO performance, and local market engagement through localized messaging and campaigns.

I bring a collaborative, data-first approach to cross-functional programs—activating events, community, communications and sales—to spot partnership opportunities and scale pipeline across EMEA and international markets.

Experience

Work history, roles, and key accomplishments

Current

Senior Demand Generation Manager

Current

Lepaya

May 2023 - Present (2 years 4 months)

Developed and drove the global demand strategy across the funnel, acquiring 200+ MQLs monthly through LinkedIn, email, and organic website campaigns and expanding reach into new business units. Built personalized key-account landing pages and led Salesforce campaign optimizations to accelerate pipeline conversion.

Demand Generation Account Based Marketing Email Marketing LinkedIn Webflow Salesforce MQL

Brand Specialist

Krauthammer by Lepaya

Apr 2022 - May 2023 (1 year 1 month)

Crafted and delivered regional email and LinkedIn campaigns that increased revenue and brand awareness, and managed local agency work on website content, HubSpot CRM, and social strategy to improve SEO and ROI. Led rebranding of customer-facing marketing assets and trained partners to use digital brand assets to boost partner sales.

Email Marketing LinkedIn HubSpot SEO Agency Management Content Creation Brand Strategy

Community & Storytelling Specialist

Carhartt EMEA/PAC

Jan 2019 - Dec 2021 (2 years 11 months)

Executed the EMEA omnichannel digital strategy (social, email, paid ads, landing pages), localizing brand messaging to market needs and increasing both revenue and brand awareness. Managed social media ads and partnerships, launching influencer and gifting programs that improved prospect engagement and customer loyalty.

Paid Social Email Marketing Paid Advertising Localization Partnership Development Influencer Marketing

Marketing and Product Executive

Magnum Boots / Hi-Tec Sports

Aug 2015 - Nov 2018 (3 years 3 months)

Led brand and partner email campaigns and built e-commerce websites with SEO-friendly product and brand copy to increase B2B and B2C sales. Secured media coverage for product launches and collaborated with sales to deliver localized marketing collateral for events.

Email Marketing SEO Content Creation Product Marketing Sales Enablement