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Emil Hunefalk

@ehunefalk

Self-employed Data and technology consultant, who improved data accuracy to 95% and cut ETL runtimes from hours to minutes at Raketech.

Malta

Message

What I'm looking for

I’m looking for a role in data and BI leadership, analytics engineering, API and data integrations, backend development, or practical AI adoption—ideally at an ethical, low-politics organisation that values autonomy, clarity, thoughtful decision-making, technical quality, and positive social or environmental impact.

At Raketech, I led the BI & Data Engineering function and improved company-wide data accuracy from about 60% to 95%. I also shifted reporting from monthly to daily, helping teams make decisions faster.

I migrated legacy ETLs to structured Laravel and Python frameworks, reducing runtimes from 1–2 hours to 1–2 minutes. I designed data architecture, QA layers, naming conventions, and documentation, and built predictive models for anomaly detection and short-term forecasting.

Earlier, at Highlight Media Group (HLM), I kept the data warehouse relevant to business needs and combined data from hundreds of internal and external sources. At Momondo A/S, I integrated hotel search and car rental price comparison; the hotel comparison engine reached ROI within three months of launch.

Since May 2024, I’ve combined independent consulting with hands-on projects and professional development. My consulting has included iGaming data analysis, prompt engineering, business decision-making, reporting, and API integrations, while my projects have included a Laravel-based wellbeing and journaling application.

Experience

Work history, roles, and key accomplishments

Current

Independent Data & Technology Consultant

Current

Self-employed

May 2024 - Present (2 years 4 months)

Since leaving my previous full-time position, I have combined selected independent consulting work with professional development and hands-on technical projects.

My consulting activities have included workshops and advisory work related to iGaming data analysis, prompt engineering, business decision-making, reporting, and API integrations. I draw on more than 20 years of experience across softwar

Personal goal pursuit

Career Break

Apr 2024 - Sep 2024 (5 months)

During this period I’ve combined project-based consulting with focused upskilling, AI experimentation, and personal development.

Highlights:
• Built several AI-enhanced tools (dashboards, journaling, analysis agents) using Laravel, SQL and OpenAI APIs
• Increased proficiency in Python for analytics, automation, and ETL design
• Researched modern BI+AI technologies, hybrid data platforms, and agen

BI & Data Engineering Manager

Raketech

Apr 2021 - Mar 2024 (2 years 11 months)

Led the BI & Data Engineering function, overseeing data architecture, pipelines, analytics frameworks, and a team of engineers/data scientists.

Key achievements:
• Improved company-wide data accuracy from ~60% → ~95%
• Shifted reporting from monthly → daily, enabling faster business decisions
• Migrated legacy ETLs (PHP/R/Bash) to structured Laravel → Python frameworks
• Reduced ETL runtimes from

Data Engineer - Business Intelligence

Raketech

Apr 2019 - Apr 2021 (2 years)

Joined with a focus on data pipelines, ETL optimisation, and data modelling.

Key achievements:
• Built BI tools and dashboards enabling daily data-driven decisions
• Integrated advanced analytics into core business processes
• Designed scalable ingestion pipelines for internal and external data sources
• Improved system reliability, performance, and maintainability
• Collaborated closely with pro

Data Eng. / Senior Systems Developer - Data, Finance and BI Team

Highlight Media Group (HLM)

Aug 2014 - Mar 2019 (4 years 7 months)

Short summary:

- Keeping internal data warehouse alive, relevant and constantly improving according to business needs from all levels.
- Creating, integrating and improving systems for Management, BI, Finance, SEO, CRO etc, making the organization data aware.
- Combining data from hundreds of different external and internal sources, including APIs and other structured data plus less structured so

Co-founder, CTO

1Sprint.com

Jun 2009 - Aug 2014 (5 years 2 months)

Consulted and created solutions for online marketing, including tools for analysis of consumers, trends, BI etc, for more informed business decisions and automatic changes depending on current trends, seasonality and other factors.

Co-founder, CTO

Traveller Experience

Jun 2009 - Jun 2010 (1 year)

Creating niche travel websites while consulting Travel companies to help them stay ahead and updated online. Showing possibilities on User Experience, Usability, partnerships in same and related fields and giving advice on use of latest technology.

Working direct with marketing, development and designer teams to coordinate efforts focused on Performance, Conversion Rates, Usability and SEO

Vendor Relations and Systems Developer

Momondo A/S

Mar 2007 - May 2009 (2 years 2 months)

Integration of Hotel search and Car Rental price comparison for Momondo.com, created system (back- and front-end) for finding, comparing and displaying available hotels/cars from multiple vendors, agents and other suppliers - focusing on multiple factors for deciding on which companies to partner with in these areas.

* Hotel comparison engine reached ROI within 3 months of launch, doubling number

Web Developer

Continuum Data Systems

Mar 2005 - Mar 2007 (2 years)

Development of internet and intranet sites, using ASP (classic) with Javascript, CSS and MS SQL

Optimization Databases Web Development English Programming

IT Consultant

Own company

Jun 2004 - Mar 2007 (2 years 9 months)

Development of applications mainly for Internet. Mostly used ASP, ASP.net, PHP, MySQL, MS SQL, Javascript for creation of websites.

Included development for corporate intranet, university course sites and a crossword puzzle site.

Also consulted on Usability and accessibility issues, and developed multimedia solutions, including - but not limited to - Flash, Shockwave, 3D presentations and appli

Web Developer

IT-Magic

Aug 2005 - Sep 2006 (1 year 1 month)

Development of internet and intranet sites, using ASP, Javascript and MS SQL

Databases Web Development English Programming Software Development Java

Developer/Analyst

Cera Prima

Mar 2002 - Oct 2005 (3 years 7 months)

Part-time job on the side of studies

PHP XML Data Analysis Databases Web Development jQuery English SQL Analytical Skills JavaScript Conversion Rate Troubleshooting Programming JSON MySQL PHP Framework Performance Optimization

Education

Degrees, certifications, and relevant coursework

IT-Universitetet i København

Master of Science - MSc

Vanderbilt University

Trustworthy Generative AI

Issued Jul 2024

Vanderbilt University

Prompt Engineering for ChatGPT

Issued Jan 2025

Vanderbilt University

Advanced Prompt Engineering for Everyone

Issued Feb 2025

Vanderbilt University

ChatGPT: Master Free AI Tools to Supercharge Productivity

Issued Mar 2025

Vanderbilt University

OpenAI GPTs: Creating Your Own Custom AI Assistants

Issued Mar 2025

Scrimba

Intro to AI Engineering

Issued Mar 2025

The Faculty of Engineering at Lund University

B.Sc. in IT, Multimedia Engineering

2001 - 2004

Top 3 in class of over 50. Courses included OOP, Data analysis, user experience and 3D Programming

IT-Universitetet i København

International M.Sc. in IT, Multimedia Technology

2004 - 2007

Focused primarily on Computer Vision and 3D Computer Graphics - heavy on data, mathematics and programming. Side courses in Advanced Project Management, Usability.